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Go-To-Market Strategy
Experienced operators share insight into positioning, sales models, pricing and market entry within Go-To-Market Strategy. This section examines how strategic execution influences revenue, differentiation and competitive advantage.

Why companies with invisible executives are quietly losing growth opportunities
March 3, 2026
Jay Janes, vettdd founder on why leadership presence now determines growth long before sales is involved

Microsoft Copilot Is the Door Most MSPs Are Walking Past
January 26, 2026
Jay Janes, CEO at xpandly, on why Copilot is already deciding which MSPs stay close to their customers