VETTDD Picks
Sandy Hogan spent three decades leading go-to-market transformation at Cisco, VMware, Rackspace, SADA, and LivePerson before stepping away to launch BozQ, a growth intelligence firm. Here, she argues that the most scrutinized role in technology is not failing. The system built around it is.
Sandy Hogan spent three decades leading go-to-market transformation at Cisco, VMware, Rackspace, SADA, and LivePerson before stepping away to launch BozQ, a growth intelligence firm. Here, she argues that the transformation story most companies tell the market is rarely the one their operators are living inside.
PensionBee's Romina Savova on building a business that matters, leading with authenticity, and finding the balance that makes it all sustainable
McDonald's UK CMO Ben Fox on balancing data with instinct, local insight with global strategy, and why the bravest marketing decisions are usually the right ones.
Jay Ball explains how common Microsoft licensing mistakes quietly drain IT budgets, and why most businesses never spot them
Jay Janes explains why years working across vendors, distributors and MSPs convinced him the IT channel needed a different approach
