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Software

Software decisions shape both day-to-day performance and long-term business value. Software strategy is viewed through product direction, delivery, modernisation, and the practical choices that influence outcomes.

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Latest Articles

Sandy Hogan, Founder and CEO, BozQ

The Most Inflated Role In Tech

Sandy Hogan spent three decades leading go-to-market transformation at Cisco, VMware, Rackspace, SADA, and LivePerson before stepping away to launch BozQ, a growth intelligence firm. Here, she argues that the most scrutinized role in technology is not failing. The system built around it is.
Sandy Hogan - Founder and CEO - BozQ - vettdd.com_1 (1)

The Chaos Underneath the Transformation Story

Sandy Hogan spent three decades leading go-to-market transformation at Cisco, VMware, Rackspace, SADA, and LivePerson before stepping away to launch BozQ, a growth intelligence firm. Here, she argues that the transformation story most companies tell the market is rarely the one their operators are living inside.
Caroline Plumb - CEO - Amtivo - vettdd.com

Price, problems and performance: the three difficult conversations every leader must master

Caroline Plumb OBE, Group CEO of Amtivo, shares the three conversations every leader must learn to navigate with clarity, confidence and care.
Dr. Thuria Wenbar - Evaro - vettdd.com

How Dr. Thuria Wenbar is proving that embedded healthcare can fix what the NHS cannot

From asylum seeker to A&E doctor to CEO, the founder of Evaro is building the infrastructure that lets everyday brands deliver regulated healthcare to millions.
Jared Kaplan - Chief Scientist - Anthropic - vettdd.com

Anthropic’s Claude Mythos Preview signals an AI cybersecurity reckoning

The company is withholding its most capable model from public release, partnering instead with 40 major tech firms to hunt vulnerabilities that decades of human effort never found.
Sandy Hogan - Founder and CEO - BozQ - vettdd.com

After 30 years of Go-To-Market leadership, Sandy Hogan wants companies to stop renting customers and start earning them for life

After three decades leading go-to-market transformations at Cisco, VMware, Rackspace, and LivePerson, Sandy Hogan has stepped away from high-profile corporate leadership to launch BozQ, a growth intelligence firm built on the belief that sustainable growth starts with the customer, not the quarter.