Vendors
Industry leaders share perspective on strategy, innovation and market positioning within Vendors. This section explores how Vendors influence technology ecosystems, partnerships and commercial outcomes across industries.
Why everyone wins when AI powered communications strengthen both partners and customers
Ross Jack, Director of Channel EMEA at Dialpad, on how AI powered communications can create shared value for partners, agents and customers across the CX
Meeting surging full fibre demand as rural connectivity expectations rise
Ken Topping, Chief Technology and Information Officer at GoFibre, on meeting rising full fibre demand while expanding rural connectivity and maintaining network quality at scale
Extreme Networks partner strategy centres on predictable rebates and MSP growth
Joe Spencer, SVP of Global Channels and Strategic Initiatives at Extreme Networks, says the Extreme Networks partner strategy aims to deliver predictable rebates and stronger
Why aligning partner goals with customer outcomes defines the next phase of channel growth
Joachim Mason, Managing Director for Cisco UK and Ireland partners, on aligning partner goals with customer outcomes and evolving the channel for long term growth
Why value based selling is redefining how partners drive growth in cloud communications
Michelle Paitich, Global Vice President of Channel Sales at 8×8, on how value based selling helps partners link cloud communications to measurable customer outcomes and
How partners can win by becoming the trusted IoT advisor customers actually rely on
Rob Kittler, Head of Connectivity Practice at Gamma, on why channel partners must become trusted IoT advisors focused on outcomes, integration and long term customer
