Go-To-Market Strategy
After three decades leading go-to-market transformations at Cisco, VMware, Rackspace, and LivePerson, Sandy Hogan has stepped away from high-profile corporate leadership to launch BozQ, a growth intelligence firm built on the belief that sustainable growth starts with the customer, not the quarter.
McDonald's UK CMO Ben Fox on balancing data with instinct, local insight with global strategy, and why the bravest marketing decisions are usually the right ones.
Jay Janes on why leadership presence now determines growth long before sales is involved
Jay Janes explains why the companies winning the most competitive markets are not doing it with bigger sales teams. They are doing it with deeper knowledge.
