Distributors
Expert commentary on the evolving role of Distributors within technology supply chains and partner ecosystems. Articles examine how Distributors shape channel relationships, logistics and commercial performance.
Why everyone wins when AI powered communications strengthen both partners and customers
March 1, 2026
Ross Jack, Director of Channel EMEA at Dialpad, on how AI powered communications can create shared value for partners, agents and customers across the CX
SME digital transformation in the UK is being quietly driven by the channel
March 1, 2026
Nathan Marke, Chief Strategy Officer at Giacom, on how channel partners are quietly driving SME digital transformation and long term competitiveness across the UK
Why value based selling is redefining how partners drive growth in cloud communications
February 1, 2026
Michelle Paitich, Global Vice President of Channel Sales at 8×8, on how value based selling helps partners link cloud communications to measurable customer outcomes and
