VETTDD Picks
vettdd Picks curates standout perspectives selected for their clarity, relevance and commercial impact. This section brings together articles that best represent the standard and thinking behind vettdd.
The Most Inflated Role In Tech
Sandy Hogan spent three decades leading go-to-market transformation at Cisco, VMware, Rackspace, SADA, and LivePerson before stepping away to launch BozQ, a growth intelligence firm.
The Chaos Underneath the Transformation Story
Sandy Hogan spent three decades leading go-to-market transformation at Cisco, VMware, Rackspace, SADA, and LivePerson before stepping away to launch BozQ, a growth intelligence firm.
Why purpose-driven leadership is the future of business
PensionBee’s Romina Savova on building a business that matters, leading with authenticity, and finding the balance that makes it all sustainable
Why creative bravery in marketing is your last real competitive advantage
McDonald’s UK CMO Ben Fox on balancing data with instinct, local insight with global strategy, and why the bravest marketing decisions are usually the right
Why Microsoft licensing errors are quietly inflating IT spend, and it’s costing UK businesses thousands
Jay Ball explains how common Microsoft licensing mistakes quietly drain IT budgets, and why most businesses never spot them
Why I left a £275,000 Executive role in IT to reimagine Go-To-Market strategy for the industry
Jay Janes explains why years working across vendors, distributors and MSPs convinced him the IT channel needed a different approach
