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Software

Software decisions shape both day-to-day performance and long-term business value. Software strategy is viewed through product direction, delivery, modernisation, and the practical choices that influence outcomes.

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Latest Articles

Ross Jack - Regional Vice President - Dialpad - vettdd.com

Why everyone wins when AI powered communications strengthen both partners and customers

Ross Jack, Director of Channel EMEA at Dialpad, on how AI powered communications can create shared value for partners, agents and customers across the CX ecosystem
Jeremy Keefe - CEO - Kubus - vettdd.com

Punching above your weight by focusing on specialist value in the channel

Jeremy Keefe, Managing Director at Kubus, on how specialist focus, agility and strong alignment help smaller channel partners punch above their weight in competitive markets
Phil Rowell - COO - Wizard Cyber - vettd.com

Microsoft Copilot Is Changing How Cybersecurity Leaders Think About Risk

Phil Rowell, COO at Wizard Cyber, on how Microsoft Copilot is reshaping cyber risk judgment, leadership accountability and decision making across the organisation
Ken Topping - vettdd.com

Meeting surging full fibre demand as rural connectivity expectations rise

Ken Topping, Chief Technology and Information Officer at GoFibre, on meeting rising full fibre demand while expanding rural connectivity and maintaining network quality at scale
Nathan Marke

SME digital transformation in the UK is being quietly driven by the channel

Nathan Marke, Chief Strategy Officer at Giacom, on how channel partners are quietly driving SME digital transformation and long term competitiveness across the UK
Jay Janes - CEO - Reverberate Group - vettdd.com

MSPs are still missing the Microsoft Copilot opportunity

Jay Janes explains why Copilot should be used as a catalyst to open broader strategic IT conversations, not positioned as a productivity add-on