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Software

Software decisions shape both day-to-day performance and long-term business value. Software strategy is viewed through product direction, delivery, modernisation, and the practical choices that influence outcomes.

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Latest Articles

Caroline Plumb - CEO - Amtivo - vettdd.com

Price, problems and performance: the three difficult conversations every leader must master

Caroline Plumb OBE, Group CEO of Amtivo, shares the three conversations every leader must learn to navigate with clarity, confidence and care.
Dr. Thuria Wenbar - Evaro - vettdd.com

How Dr. Thuria Wenbar is proving that embedded healthcare can fix what the NHS cannot

From asylum seeker to A&E doctor to CEO, the founder of Evaro is building the infrastructure that lets everyday brands deliver regulated healthcare to millions.
Jared Kaplan - Chief Scientist - Anthropic - vettdd.com

Anthropic’s Claude Mythos Preview signals an AI cybersecurity reckoning

The company is withholding its most capable model from public release, partnering instead with 40 major tech firms to hunt vulnerabilities that decades of human effort never found.
Sandy Hogan - Founder and CEO - BozQ - vettdd.com

After 30 years of Go-To-Market leadership, Sandy Hogan wants companies to stop renting customers and start earning them for life

After three decades leading go-to-market transformations at Cisco, VMware, Rackspace, and LivePerson, Sandy Hogan has stepped away from high-profile corporate leadership to launch BozQ, a growth intelligence firm built on the belief that sustainable growth starts with the customer, not the quarter.
Jay Ball - CEO - Flotek Group - vettdd.com

7 reasons Microsoft Copilot productivity should be a priority for your SME

After demonstrating Microsoft Copilot across the UK, Flotek Group CEO Jay Ball has seen the business case for its adoption grow stronger.
Mauro Arruda - Director of AI Solutions - Lenovo - vettdd.com

Agents are optimizing AI workflows, but humans remain key to ROI

Mauro Arruda, Lenovo's EMEA AI leader on why the smartest agents still need the smartest people