Artificial Intelligence
Artificial Intelligence is creating new opportunities, but it also raises difficult questions around control, value, and readiness. Here, leaders examine Artificial Intelligence strategy through a practical business lens rather than hype.
7 reasons Microsoft Copilot productivity should be a priority for your SME
After demonstrating Microsoft Copilot across the UK, Flotek Group CEO Jay Ball has seen the business case for…
Agents are optimizing AI workflows, but humans remain key to ROI
Mauro Arruda, Lenovo's EMEA AI leader on why the smartest agents still need the smartest…
Systems don’t run companies. People do. And AI won’t change that
David Craig’s Refinitiv story is a reminder that leadership, differentiation and clean data matter more…
Ex Candy Crush chair Mel Morris on why efficiency, not excess, could decide the AI race
Mel Morris, the former chair of King, the company behind Candy Crush, does not sound…
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Joe Spencer, SVP of Global Channels and Strategic Initiatives at Extreme Networks, says the Extreme Networks partner strategy aims to deliver predictable rebates and stronger MSP profitability
Hayley Roberts, CEO at Distology, says the Tenable agreement is “game changing” as larger vendors increasingly look to specialist disties for growth and channel education
Richard Eglon, Chief Marketing Officer at Nebula Global Services, says embedding carbon, social impact and governance incentives into renewals enables partners to create “real-world impact simply by doing what they already do”
Brian Moats, SVP of Global Commercial Sales and Partners at Broadcom, says removing direct implementation roles creates a “once-in an-every-other-decade kind of opportunity” for partners
Rob Coupland, CEO at Pulsant, says the Milton Keynes investment addresses “unprecedented demand” for high-density compute power supporting AI workloads
Joachim Mason, Managing Director for Cisco UK and Ireland partners, on aligning partner goals with customer outcomes and evolving the channel for long term growth
