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Artificial Intelligence

Artificial Intelligence is creating new opportunities, but it also raises difficult questions around control, value, and readiness. Here, leaders examine Artificial Intelligence strategy through a practical business lens rather than hype.

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Latest Articles

Ben Fox - CMO UK - McDonalds - vettdd.com

Why creative bravery in marketing is your last real competitive advantage

McDonald's UK CMO Ben Fox on balancing data with instinct, local insight with global strategy, and why the bravest marketing decisions are usually the right ones.
Ben Elms - CEO - Expereo - vettdd.com

The business technology strategy every leader needs in 2026

From AI accountability to digital sovereignty. According to Ben Elms, CEO at Expereo, the forces reshaping competitive advantage are no longer emerging; they are here.
Irina Novoselsky - CEO - Hootsuite - vettdd.com

What it takes to maintain culture and pace after a merger

Hootsuite CEO Irina Novoselsky’s leadership approach shows that successful integration depends less on new slogans and more on clear priorities, operating rhythm and practical cultural discipline.
David Craig - CEO- Refinitiv - vettdd.com

Systems don’t run companies. People do. And AI won’t change that

David Craig’s Refinitiv story is a reminder that leadership, differentiation and clean data matter more than transformation theatre.
Jay Ball - CEO - Flotek Group - vettdd.com

Why Microsoft licensing errors are quietly inflating IT spend, and it’s costing UK businesses thousands

Jay Ball explains how common Microsoft licensing mistakes quietly drain IT budgets, and why most businesses never spot them
Mel Morris - CEO - vettdd.com

Ex Candy Crush chair Mel Morris on why efficiency, not excess, could decide the AI race

Mel Morris, the former chair of King, the company behind Candy Crush, does not sound especially dazzled by the current AI boom.