Artificial Intelligence
Artificial Intelligence is creating new opportunities, but it also raises difficult questions around control, value, and readiness. Here, leaders examine Artificial Intelligence strategy through a practical business lens rather than hype.
7 reasons Microsoft Copilot productivity should be a priority for your SME
After demonstrating Microsoft Copilot across the UK, Flotek Group CEO Jay Ball has seen the business case for…
Agents are optimizing AI workflows, but humans remain key to ROI
Mauro Arruda, Lenovo's EMEA AI leader on why the smartest agents still need the smartest…
Systems don’t run companies. People do. And AI won’t change that
David Craig’s Refinitiv story is a reminder that leadership, differentiation and clean data matter more…
Ex Candy Crush chair Mel Morris on why efficiency, not excess, could decide the AI race
Mel Morris, the former chair of King, the company behind Candy Crush, does not sound…
Connecting your brand and stories to premium audiences
Not everything needs a hot take. Some ideas need room. We specialize in creating bold, impactful campaigns that break through the noise and help your brand stand out.
Latest Articles
Nathan Marke, Chief Strategy Officer at Giacom, on how channel partners are quietly driving SME digital transformation and long term competitiveness across the UK
Jay Janes explains why Copilot should be used as a catalyst to open broader strategic IT conversations, not positioned as a productivity add-on
Gavin Jones, Director of Wholesale Partners at BT Wholesale, discusses how the delayed UK PSTN switch off is accelerating demand for integrated cloud voice, Teams and AI services
Sir Demis Hassabis, Chief Executive Officer of DeepMind, has publicly expressed surprise at how quickly OpenAI has moved to introduce advertising
Jay Janes on why decisive action under uncertainty separates great leaders from the rest
Jay Janes explains why years working across vendors, distributors and MSPs convinced him the IT channel needed a different approach
