Big Tech
Big Tech shapes how businesses invest, compete, and respond to change. These perspectives unpack the decisions, trends, and leadership priorities influencing the world’s largest technology companies.
Anthropic’s Claude Mythos Preview signals an AI cybersecurity reckoning
The company is withholding its most capable model from public release, partnering instead with 40 major tech firms…
Systems don’t run companies. People do. And AI won’t change that
David Craig’s Refinitiv story is a reminder that leadership, differentiation and clean data matter more…
How Lenovo 360 is reshaping the UKI channel to help partners turn portfolio breadth into real customer outcomes
Natalie Noor, UK&I Channel and SMB Director at Lenovo, on how Lenovo 360 is helping…
Dell partner incentives increase to reward co-investing growth focused partners
Denise Millard, Chief Partner Officer at Dell Technologies, says the Dell partner incentives increase is…
Connecting your brand and stories to premium audiences
Not everything needs a hot take. Some ideas need room. We specialize in creating bold, impactful campaigns that break through the noise and help your brand stand out.
Latest Articles

Ross Jack, Director of Channel EMEA at Dialpad, on how AI powered communications can create shared value for partners, agents and customers across the CX ecosystem

Jeremy Keefe, Managing Director at Kubus, on how specialist focus, agility and strong alignment help smaller channel partners punch above their weight in competitive markets

Phil Rowell, COO at Wizard Cyber, on how Microsoft Copilot is reshaping cyber risk judgment, leadership accountability and decision making across the organisation

Ken Topping, Chief Technology and Information Officer at GoFibre, on meeting rising full fibre demand while expanding rural connectivity and maintaining network quality at scale

Nathan Marke, Chief Strategy Officer at Giacom, on how channel partners are quietly driving SME digital transformation and long term competitiveness across the UK

Jay Janes explains why Copilot should be used as a catalyst to open broader strategic IT conversations, not positioned as a productivity add-on