Big Tech
Big Tech shapes how businesses invest, compete, and respond to change. These perspectives unpack the decisions, trends, and leadership priorities influencing the world’s largest technology companies.
Anthropic’s Claude Mythos Preview signals an AI cybersecurity reckoning
The company is withholding its most capable model from public release, partnering instead with 40 major tech firms…
Systems don’t run companies. People do. And AI won’t change that
David Craig’s Refinitiv story is a reminder that leadership, differentiation and clean data matter more…
How Lenovo 360 is reshaping the UKI channel to help partners turn portfolio breadth into real customer outcomes
Natalie Noor, UK&I Channel and SMB Director at Lenovo, on how Lenovo 360 is helping…
Dell partner incentives increase to reward co-investing growth focused partners
Denise Millard, Chief Partner Officer at Dell Technologies, says the Dell partner incentives increase is…
Connecting your brand and stories to premium audiences
Not everything needs a hot take. Some ideas need room. We specialize in creating bold, impactful campaigns that break through the noise and help your brand stand out.
Latest Articles
Michelle Carson on why the UK's so-called talent crisis is largely self-inflicted. The companies that recognize this first will have a decisive advantage
PensionBee's Romina Savova on building a business that matters, leading with authenticity, and finding the balance that makes it all sustainable
McDonald's UK CMO Ben Fox on balancing data with instinct, local insight with global strategy, and why the bravest marketing decisions are usually the right ones.
From AI accountability to digital sovereignty. According to Ben Elms, CEO at Expereo, the forces reshaping competitive advantage are no longer emerging; they are here.
Hootsuite CEO Irina Novoselsky’s leadership approach shows that successful integration depends less on new slogans and more on clear priorities, operating rhythm and practical cultural discipline.
David Craig’s Refinitiv story is a reminder that leadership, differentiation and clean data matter more than transformation theatre.
