Information Technology
Strong technology foundations still matter, especially when expectations on performance and cost continue to rise. Here, we explore Information Technology strategy across infrastructure, operations, systems planning, and resilience.
Why Microsoft licensing errors are quietly inflating IT spend, and it’s costing UK businesses thousands
Jay Ball explains how common Microsoft licensing mistakes quietly drain IT budgets, and why most businesses never spot…
Nebula global services ties partner loyalty to ESG outcomes in bid to strengthen tender competitiveness
Richard Eglon, Chief Marketing Officer at Nebula Global Services, says embedding carbon, social impact and…
Pure storage updates partner programme to sharpen incentives and services growth
Geoff Greenlaw, EMEA Vice President at Pure Storage, says the updated programme is designed to…
Dell partner incentives increase to reward co-investing growth focused partners
Denise Millard, Chief Partner Officer at Dell Technologies, says the Dell partner incentives increase is…
Connecting your brand and stories to premium audiences
Not everything needs a hot take. Some ideas need room. We specialize in creating bold, impactful campaigns that break through the noise and help your brand stand out.
Latest Articles

Gavin Jones, Director of Wholesale Partners at BT Wholesale, discusses how the delayed UK PSTN switch off is accelerating demand for integrated cloud voice, Teams and AI services

Sir Demis Hassabis, Chief Executive Officer of DeepMind, has publicly expressed surprise at how quickly OpenAI has moved to introduce advertising

Jay Janes on why decisive action under uncertainty separates great leaders from the rest

Jay Janes explains why years working across vendors, distributors and MSPs convinced him the IT channel needed a different approach

Joe Spencer, SVP of Global Channels and Strategic Initiatives at Extreme Networks, says the Extreme Networks partner strategy aims to deliver predictable rebates and stronger MSP profitability

Hayley Roberts, CEO at Distology, says the Tenable agreement is “game changing” as larger vendors increasingly look to specialist disties for growth and channel education