The VETTDD 50 · UK startups · 2026
Andy Smith
Co-founder and CEO, Tracebit · tracebit.com ↗
Security teams assume attackers will get in. Andy Smith’s Tracebit plants decoys across cloud estates so intruders give themselves away, and a $20m Series A is taking it to New York
- Series A led by FirstMark, March 2026
- $20m
- events monitored a week, per Tech.eu
- 5 billion
- total raised
- $25m