Category
The Channel
Vendors, distributors and MSPs: partner programs, strategy and the people behind them.

The Brief
Westcon-Comstor ties Palo Alto Networks partner perks to pipeline targets
Selected EMEA resellers get demand-generation funding, services workshops and certification support from the distributor, but only if they deliver against joint business plans agreed with it

The Brief
Giacom names Susie Buckridge chief executive

Column
Bechtle buys Manchester’s Bespoke XYZ and Savvy

Column
Check Point turns the firewall refresh into a three-year subscription

The Brief
Cisco rewards advisors for deals they influence but never transact

Column
Oracle’s $1bn partner pledge runs through its Marketplace

The Brief
Bechtle buys Dublin reseller ITQuotes to build out its Irish business

The Brief
Microsoft matches Copilot Studio packs on large E7 deals in CSP

Column
SentinelOne opens services to partners and Wayfinder delivery to LevelBlue

The Brief
Hammer Distribution adds Acronis security and MSP tools to its range

Column
Zoom’s partner points now reward growth inside existing accounts

Interview
Flotek's Jay Ball on exceptional growth and a year of investment
The VETTDD Briefing
The week in B2B technology, in five minutes
Every week: the interview, the briefs that matter and one view from the editor. Free.
