Leadership & GTM
How technology companies are led, organized and taken to market, from the people doing it.
The most inflated role in tech
After three decades leading go-to-market transformation at Cisco, VMware, Rackspace, SADA and LivePerson, Sandy Hogan launched BozQ. She argues the most scrutinized role in technology isn’t failing – the system built around it is
The chaos underneath the transformation story
Sandy Hogan led go-to-market transformation at Cisco, VMware, Rackspace, SADA and LivePerson before launching BozQ. She argues the transformation story companies tell the market is rarely the one their operators live inside
Price, problems and performance: three conversations every leader must master
Organizations invest heavily in strategy but far less in the conversations that decide whether it lands. Caroline Plumb OBE, group CEO of Amtivo, sets out how to state a price, run a retrospective and name a performance gap
Dr Thuria Wenbar: embedded healthcare can fix what the NHS cannot
From asylum seeker to A&E doctor to CEO, the founder of Evaro is building the infrastructure that lets everyday brands deliver regulated healthcare to millions
Stop renting customers: Sandy Hogan on earning them for life
After three decades leading go-to-market transformations at Cisco, VMware, Rackspace and LivePerson, Sandy Hogan has left corporate leadership to launch BozQ, a growth intelligence firm built on the belief that sustainable growth starts with the customer, not the quarter
Why purpose-driven leadership is the future of business
PensionBee’s Romi Savova on building a business that matters, leading with authenticity and finding the balance that makes it all sustainable
Why creative bravery in marketing is your last real competitive advantage
McDonald’s UK CMO Ben Fox on balancing data with instinct and local insight with global strategy, and why the bravest marketing decisions are usually the right ones
The business technology strategy every leader needs in 2026
AI accountability, executive-level cyber risk, Southeast Asian growth and digital sovereignty are reshaping competitive advantage. Ben Elms, CEO of Expereo, argues these forces are no longer emerging but already here
What it takes to maintain culture and pace after a merger
Hootsuite has made 15 acquisitions in 15 years. Chief executive Irina Novoselsky’s approach shows that successful integration depends less on new slogans and more on clear priorities, operating rhythm and practical cultural discipline
Why companies with invisible executives are quietly losing growth
Buyers now start their research by following people they trust, not brands. Jay Janes on why leadership presence determines growth long before sales is involved
Why strong leaders act before they have perfect information
Waiting for certainty feels safe but carries its own cost. Jay Janes on why decisive action under uncertainty separates strong leaders from the rest