Privacy

This policy explains what personal information VETTDD collects when you read the site, subscribe to our newsletter or contact us, why we collect it, and the choices you have. We have written it to be read, not skimmed past.

Who we are

VETTDD (vettdd.com) is published by Reformat Labs Limited, registered in England and Wales under company number 17047849, at 27 Old Gloucester Street, London WC1N 3AX. We are the data controller for the information described here. For anything to do with your data, use the contact form and choose Something else.

What we collect and why

When you read the site. Our servers record basic technical information for every request, such as your IP address, browser type and the page requested. We use it to run the site securely and to fix problems, and keep it for no longer than 30 days. Our lawful basis is our legitimate interest in running a secure website.

Analytics. We use Google Analytics to understand which articles are read and how people find us. It collects information such as the pages you visit, roughly where you are (to city level) and the device you use. We don’t use it to identify you. Our lawful basis is our legitimate interest in understanding how the site is read.

Newsletter. If you subscribe, we keep your email address to send you the VETTDD Briefing. Every email has an unsubscribe link, and we delete your address when you unsubscribe. Our lawful basis is your consent.

Forms. When you pitch a story, contact us, request the media pack or nominate someone for the VETTDD 50, we keep what you send us so we can reply and act on it. Our lawful basis is our legitimate interest in responding to you and running the publication. We keep these messages for up to two years, unless they lead to an ongoing working relationship.

VETTDD 50 nominations. A nomination includes information about the person being nominated: their name, role, company and why they were put forward. We use it only to run the VETTDD 50, and we keep nominations for up to two years so we can consider people again in future years. If you have been nominated and would rather not be considered, tell us through the contact form and we will remove the nomination.

Analysts on the Analyst Index. The Analyst Index names technology analysts and scores predictions they have made in public. For each analyst we show their name, role, firm, a published profile photo and the public statements we score, with links to where they were made. Our lawful basis is our legitimate interest in journalism that holds public forecasts to account. An analyst can reply to any verdict, or ask us to correct one through the contact form.

Analyst Index accounts. If you are an analyst on the Analyst Index and create an account to reply to your verdicts, we keep your name, job title, company, work email, LinkedIn profile address and your password in a form that cannot be read back. We use them to check you are the analyst you say you are, to sign you in, and to publish your replies under your name once we have approved them. If you ask for a new password, we keep the request so we can send you a reset link. Our lawful basis is our legitimate interest in giving analysts a right of reply. We keep your account until you ask us to close it, and remove your replies on request.

Cookies and similar technologies

• Analytics cookies: Google Analytics sets cookies beginning with ‘_ga’.
• Editor sign-in: people who edit VETTDD have a sign-in cookie. Readers never get this cookie.
• Analyst sign-in: analysts with an Analyst Index account have a sign-in cookie that lasts up to 30 days. Readers never get this cookie.

We don’t currently use advertising cookies. If we introduce advertising that uses cookies, we will ask for your consent first and update this policy.

Who we share it with

We don’t sell your personal information. We share it only with the companies that help us run VETTDD, under contracts that require them to protect it and use it only on our instructions:

• our website hosting, database and file storage providers
• Google, for analytics
• our newsletter provider, when you subscribe
• our email provider, when we reply to you

Some of these providers are based outside the UK. Where your information is transferred abroad, it is protected by UK adequacy regulations or the UK International Data Transfer Agreement. We may also disclose information where the law requires it.

Your rights

Under UK data protection law you can ask us to:

• give you a copy of the personal information we hold about you
• correct information that is wrong
• delete your information
• restrict or object to how we use it
• give you your information in a portable format

Where we rely on your consent, you can withdraw it at any time. Send your request through the contact form and we will respond within one month. If you are unhappy with how we have handled your information, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. We would appreciate the chance to put it right first.

Changes to this policy

We will update this page when the way we handle personal information changes, and change the date below when we do.

Last updated: 23 October 2026.