Sunday, 27 September 2026

Where technology leaders come to think out loud

ColumnLeadership & GTM

The business technology strategy every leader needs in 2026

AI accountability, executive-level cyber risk, Southeast Asian growth and digital sovereignty are reshaping competitive advantage. Ben Elms, CEO of Expereo, argues these forces are no longer emerging but already here

Ben Elms, CEO, Expereo

There is a certain kind of business leader who waits for clarity before acting. They want the market to settle, the technology to mature and the analysts to reach consensus. In 2026, that instinct carries real risk. The forces reshaping business technology strategy are compressing timelines, redirecting capital and fundamentally redefining what it means to lead an organization.

The question has shifted. Every organization needs to respond to technological change. The question now is whether it is responding to the right things, in the right order, with the right degree of urgency.

Four forces are demanding executive attention right now: the accountability reckoning around AI investment, the elevation of cybersecurity to a CEO-level responsibility, the geographic realignment of global growth and the rise of digital sovereignty as a strategic imperative. Each one is consequential on its own. Together, they form a significant test of executive leadership.

The AI accountability moment has arrived

For two years, artificial intelligence dominated boardroom conversation. Pilot programs proliferated. Budgets expanded. Expectations grew faster than outcomes. Now, investors and boards are asking the question that should have been asked from the start: where is the return?

The ROI on AI faces close scrutiny in 2026. Massive investment cycles have triggered genuine impatience among shareholders, and success will no longer hinge solely on impressive demonstrations or productivity statistics. The real proof sits with people: how employees adapt and thrive alongside AI, and how customers experience value in ways they can actually feel.

This distinction matters. Many organizations have built their AI programs around automation and efficiency. Both are legitimate goals. But they tell only part of the story. The organizations that will lead are those that treat AI as a human capability multiplier, not a headcount-reduction mechanism.

The CIO sits at the center of this tension. AI is ubiquitous but still immature. Information leaders face a flood of competing tools and escalating expectations, even as CEO confidence in their technology chiefs has declined sharply. This leadership gap makes decisive action harder at precisely the moment boards are demanding results.

The solution is a better strategy rather than more technology. Leaders who redirect hiring budgets toward large-scale upskilling build adaptable, AI-fluent workforces that are genuinely capable of sustained value creation. Internal capability building is the sustainable path forward. The returns will be cultural, structural and financial, and they will outlast any individual platform or vendor.

Cybersecurity is now a C-suite responsibility

For much of the past decade, cybersecurity lived inside the IT function. It was a technical problem, managed by technical people, with periodic briefings to the board when a breach reached the headlines. That model is no longer fit for purpose.

Threats have grown too targeted, too relentless and too sophisticated for reactive strategies to contain them. Attackers increasingly pursue executives directly, exploiting personal devices, personal email accounts and trusted relationships to bypass corporate defenses entirely. The attack surface has expanded to include the top of the organization.

Embedding security into every decision and every layer of the business is now a leadership requirement, not a technical preference. AI-driven cybersecurity tools have moved from premium add-on to core infrastructure. Organizations that fail to protect both their people and their systems face immediate and compounding consequences: financial, reputational and operational.

Any serious technology strategy must integrate cybersecurity from the very beginning of the planning process, not as a compliance obligation bolted on at the end. Leaders who treat security as a strategic asset build organizations that earn trust, sustain resilience and prove far harder to disrupt.

The geography of growth is shifting

A significant and underreported structural shift in global business is unfolding in Southeast Asia. Investment is surging into Vietnam, Malaysia and Indonesia as organizations diversify supply chains away from single-country concentration. This is a long-term structural realignment rather than a temporary adjustment to short-term disruption.

These new growth hubs carry genuine opportunity. They also carry genuine infrastructure requirements. Resilient networks, reliable cloud access and consistent connectivity are the foundations that enable regional agility. Organizations that approach these markets as strategic bases, rather than short-term cost arbitrage plays, will build competitive positions that are difficult to replicate.

Those who underestimate the infrastructure dimension risk converting ambitious expansion plans into operational bottlenecks. A well-conceived technology strategy accounts for connectivity needs from the earliest stages of regional planning, long before the first employee or product lands in a new market. Agility at scale requires investment in the unglamorous foundations that enable it.

Digital sovereignty is becoming a board-level priority

Digital sovereignty has moved from the margins of policy debate into the center of executive strategy. Reliance on external cloud platforms, dominated by a small number of providers headquartered in a small number of countries, is no longer a purely operational matter. It has become a legal and strategic exposure.

Regulators are tightening across multiple jurisdictions. Nation-states are asserting control over data flows and digital infrastructure, affecting every enterprise operating at a global scale. Companies that built their operations on the assumption of frictionless, borderless cloud access are now discovering that this assumption has real limits.

The organizations that move ahead of this curve will diversify their supplier base, invest in sovereign cloud infrastructure, and embed data sovereignty into procurement and risk frameworks before it becomes a compliance emergency. Digital provenance – knowing precisely where data lives, who controls it and under which legal jurisdiction it operates – will become a mandatory standard for any business operating internationally.

The distinction carries weight. Some companies rent their data infrastructure. Others own it. In the years ahead, that difference will shape who controls their own strategic future.

What separates the businesses that thrive

Adaptability is the variable that matters most, more than budget, the sophistication of the technology stack or the seniority of the leadership team. The organizations that will separate themselves are the ones that can pivot quickly without losing strategic focus.

The gap between companies that treat connectivity and technology as strategic enablers and those that treat them as utilities will widen significantly in the years ahead. Technology-as-utility thinking produces organizations that react. Technology-as-strategy thinking produces organizations that lead.

Agility requires visibility. Visibility requires trust in data, infrastructure and the people who operate across both. These are the new currencies of competitive advantage, and no capital investment can compensate for a deficit in any of them.

A coherent technology strategy ties all of this together. It connects AI investment to people development. It links cybersecurity posture to leadership accountability. It integrates regional expansion with infrastructure planning. It treats digital sovereignty not as a compliance burden, but as a long-term competitive advantage waiting to be claimed.

The clarity that leadership demands

There is a temptation, particularly in periods of rapid technological change, to mistake trend awareness for strategic action. Knowing that AI, cybersecurity, digital sovereignty and regional diversification matter is a starting point. Acting on them with conviction is what separates leaders from observers.

The organizations building genuine adaptability at the cultural level, not just the technological level, are the ones that will still be setting standards five years from now. Technology strategy is a living capability rather than an annual document filed and forgotten. It is built through deliberate leadership, sustained investment in people and the clarity to know which forces deserve full attention right now.

In 2026, those forces are not subtle. The leaders who move with conviction will define the next era of business. The ones who wait for certainty will spend that era catching up.

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Ben Elms
About the author

Ben Elms

CEO of Expereo.

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