Stephen Whitworth

Stephen Whitworth co-founded incident.io in London with Pete Hamilton, its chief technology officer, and Chris Evans, its chief product officer, and is its chief executive. The three worked together at Monzo, where Evans had built internal incident tooling, and started the company as a side project in 2020. Pineapple Technology, the company behind incident.io, was incorporated in December 2020, and the product launched in early 2021 with between 50 and 100 customers already signed.

From coordination to investigation

The platform began as a way to run an entire incident response from Slack, from declaring an incident to the follow-up review. By April 2025, when it raised a $62m (£46.2m) Series B led by Insight Partners at a valuation of around $400m, it had about 80 staff, more than 600 customers including Netflix, Etsy, OpenAI and Airbnb, and total funding of more than $96m.

In July 2025 it launched AI SRE, which investigates live incidents by reading recent code changes, log lines and Slack discussions and comparing them with similar past incidents, then suggests a root cause and a fix. “With our AI SRE product, you can wake up bleary-eyed, look at the Slack channel that we’ve created for you, and we’ve done a full investigation,” Whitworth told Insight Partners, one of its investors, in February 2026. He said the company’s engineering capacity was going into building out that product.

The Opsgenie opening

Atlassian stopped selling Opsgenie, its on-call alerting product, in June 2025 and will shut it down on 5 April 2027. In July 2026 incident.io launched an Opsgenie Rescue Program that offers free overlap, so customers do not pay two vendors while they migrate, and assisted migration of schedules, escalation paths and notification settings. The company says it has already moved hundreds of companies from Opsgenie.

Why it matters to UK buyers

Every UK Opsgenie customer has to choose a new on-call tool before April 2027, whether that is Atlassian’s Jira Service Management, PagerDuty or a newer platform. incident.io gives them a London-built option that combines on-call, response, status pages and AI investigation in one product. For IT operations and engineering leaders, the wider shift is that incident tools are moving from waking people up to doing the first hours of diagnosis for them.

Whitworth has taken incident.io from a Monzo side project to a platform used by Netflix and OpenAI, and has timed its AI push to meet a forced migration across the on-call market.