Big Tech
Big Tech shapes how businesses invest, compete, and respond to change. These perspectives unpack the decisions, trends, and leadership priorities influencing the world’s largest technology companies.
How Lenovo 360 is reshaping the UKI channel to help partners turn portfolio breadth into real customer outcomes
Natalie Noor, UK&I Channel and SMB Director at Lenovo, on how Lenovo 360 is helping partners deliver solutions…
Dell partner incentives increase to reward co-investing growth focused partners
Denise Millard, Chief Partner Officer at Dell Technologies, says the Dell partner incentives increase is…
IBM AI partner strategy urges early adoption to capture decade-long productivity gains
Arvind Krishna, Chairman and CEO at IBM, says partners that “start early” with enterprise AI…
NVIDIA Channel Chief strategy spotlights Neoclouds as next phase of partner opportunity
Craig Weinstein, Vice President of Americas Partner Organization at NVIDIA, says neocloud providers represent an…
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