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Artificial Intelligence

Artificial Intelligence is creating new opportunities, but it also raises difficult questions around control, value, and readiness. Here, leaders examine Artificial Intelligence strategy through a practical business lens rather than hype.

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Latest Articles

Jay Ball - CEO - Flotek Group - vettdd.com

7 reasons Microsoft Copilot productivity should be a priority for your SME

After demonstrating Microsoft Copilot across the UK, Flotek Group CEO Jay Ball has seen the business case for its adoption grow stronger.
Mauro Arruda - Director of AI Solutions - Lenovo - vettdd.com

Agents are optimizing AI workflows, but humans remain key to ROI

Mauro Arruda, Lenovo's EMEA AI leader on why the smartest agents still need the smartest people
Michelle Carson - Founder and Chairwoman - Holmes Noble - vettdd.com

Why inclusive hiring practices expose the talent shortage as a myth

Michelle Carson on why the UK's so-called talent crisis is largely self-inflicted. The companies that recognize this first will have a decisive advantage
Romi Savova - Founder and CEO - PensionBee - vettdd.com

Why purpose-driven leadership is the future of business

PensionBee's Romina Savova on building a business that matters, leading with authenticity, and finding the balance that makes it all sustainable
Ben Fox - CMO UK - McDonalds - vettdd.com

Why creative bravery in marketing is your last real competitive advantage

McDonald's UK CMO Ben Fox on balancing data with instinct, local insight with global strategy, and why the bravest marketing decisions are usually the right ones.
Ben Elms - CEO - Expereo - vettdd.com

The business technology strategy every leader needs in 2026

From AI accountability to digital sovereignty. According to Ben Elms, CEO at Expereo, the forces reshaping competitive advantage are no longer emerging; they are here.