The Channel
Vendors, distributors and MSPs: partner programs, strategy and the people behind them.
Microsoft licensing errors are quietly costing UK businesses thousands
Jay Ball, chief executive of Flotek Group, explains how common Microsoft licensing mistakes quietly drain IT budgets, and why most businesses never spot them
How Lenovo 360 is reshaping the UKI channel around customer outcomes
Customers now buy solutions rather than separate products. Natalie Noor, UK&I channel and SMB director at Lenovo, on how Lenovo 360 helps partners combine devices, infrastructure and services
MSPs are still missing the Microsoft Copilot opportunity
Jay Janes explains why Copilot should be used as a catalyst to open broader strategic IT conversations, not positioned as a productivity add-on
Microsoft Copilot is the door most MSPs are walking past
Boards see Copilot as a credible first step into AI, and it is exposing governance gaps. Jay Janes, CEO at xpandly, argues MSPs that treat it as a licensing sale risk narrowing their role