The most inflated role in tech
After three decades leading go-to-market transformation at Cisco, VMware, Rackspace, SADA and LivePerson, Sandy Hogan launched BozQ. She argues the most scrutinized role in technology isn’t failing – the system built around it is
The chaos underneath the transformation story
Sandy Hogan led go-to-market transformation at Cisco, VMware, Rackspace, SADA and LivePerson before launching BozQ. She argues the transformation story companies tell the market is rarely the one their operators live inside
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Stop renting customers: Sandy Hogan on earning them for life
After three decades leading go-to-market transformations at Cisco, VMware, Rackspace and LivePerson, Sandy Hogan has left corporate leadership to launch BozQ, a growth intelligence firm built on the belief that sustainable growth starts with the customer, not the quarter
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