Where technology leaders come to think out loud
The Most Inflated Role In Tech
Sandy Hogan spent three decades leading go-to-market transformation at Cisco, VMware, Rackspace, SADA, and LivePerson before stepping away…
The Chaos Underneath the Transformation Story
Sandy Hogan spent three decades leading go-to-market transformation at Cisco, VMware, Rackspace, SADA, and LivePerson…
Price, problems and performance: the three difficult conversations every leader must master
Caroline Plumb OBE, Group CEO of Amtivo, shares the three conversations every leader must learn…
How Dr. Thuria Wenbar is proving that embedded healthcare can fix what the NHS cannot
From asylum seeker to A&E doctor to CEO, the founder of Evaro is building the…

The Chaos Underneath the Transformation Story
VETTDD STAFF
Sandy Hogan spent three decades leading go-to-market transformation at Cisco, VMware, Rackspace, SADA, and LivePerson before stepping away to launch BozQ, a growth intelligence firm. Here, she argues that the transformation story most companies tell the market is rarely the
Latest Articles

Matt Middleton-Leal on what the upcoming Cyber Security and Resilience Bill means for MSPs and the practical steps you should take now to strengthen cyber resilience and reporting readiness

Natalie Noor, UK&I Channel and SMB Director at Lenovo, on how Lenovo 360 is helping partners deliver solutions across the UKI channel

Phil Rowell, COO, Wizard IT Group on turning people risk into operational resilience with effective blame-free leadership

Jay Janes on why leadership presence now determines growth long before sales is involved

Ross Jack, Director of Channel EMEA at Dialpad, on how AI powered communications can create shared value for partners, agents and customers across the CX ecosystem

Jeremy Keefe, Managing Director at Kubus, on how specialist focus, agility and strong alignment help smaller channel partners punch above their weight in competitive markets
Connecting your brand and stories to premium audiences
Not everything needs a hot take. Some ideas need room. We specialize in creating bold, impactful campaigns that break through the noise and help your brand stand out.
Partner Reports
The vettdd 50 Index
Leadership
The 50 Technology leaders to watch in 2026
The 2026 list of 50 exceptional companies and executives making a real impact across their industry sectors.
