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Sandy Hogan - Founder and CEO - BozQ - vettdd.com_1 (1)

The Chaos Underneath the Transformation Story

Sandy Hogan spent three decades leading go-to-market transformation at Cisco, VMware, Rackspace, SADA, and LivePerson before stepping away to launch BozQ, a growth intelligence firm. Here, she argues that the transformation story most companies tell the market is rarely the

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Phil Rowell - COO - Wizard Cyber - vettd.com

Microsoft Copilot Is Changing How Cybersecurity Leaders Think About Risk

Phil Rowell, COO at Wizard Cyber, on how Microsoft Copilot is reshaping cyber risk judgment, leadership accountability and decision making across the organisation
Ken Topping - vettdd.com

Meeting surging full fibre demand as rural connectivity expectations rise

Ken Topping, Chief Technology and Information Officer at GoFibre, on meeting rising full fibre demand while expanding rural connectivity and maintaining network quality at scale
Nathan Marke

SME digital transformation in the UK is being quietly driven by the channel

Nathan Marke, Chief Strategy Officer at Giacom, on how channel partners are quietly driving SME digital transformation and long term competitiveness across the UK
Jay Janes - CEO - Reverberate Group - vettdd.com

MSPs are still missing the Microsoft Copilot opportunity

Jay Janes explains why Copilot should be used as a catalyst to open broader strategic IT conversations, not positioned as a productivity add-on
Gavin Jones - Managing Director - BT Wholesale - vettdd.com

The PSTN switch off creates a compressed opportunity for the IT and Telecoms channel

Gavin Jones, Director of Wholesale Partners at BT Wholesale, discusses how the delayed UK PSTN switch off is accelerating demand for integrated cloud voice, Teams and AI services
Demis Hassabis - CEO - Google DeepMind - vettdd.com

DeepMind CEO questions OpenAI’s fast move to Ads in ChatGPT

Sir Demis Hassabis, Chief Executive Officer of DeepMind, has publicly expressed surprise at how quickly OpenAI has moved to introduce advertising

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