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The Most Inflated Role In Tech
Sandy Hogan spent three decades leading go-to-market transformation at Cisco, VMware, Rackspace, SADA, and LivePerson before stepping away…
The Chaos Underneath the Transformation Story
Sandy Hogan spent three decades leading go-to-market transformation at Cisco, VMware, Rackspace, SADA, and LivePerson…
Price, problems and performance: the three difficult conversations every leader must master
Caroline Plumb OBE, Group CEO of Amtivo, shares the three conversations every leader must learn…
How Dr. Thuria Wenbar is proving that embedded healthcare can fix what the NHS cannot
From asylum seeker to A&E doctor to CEO, the founder of Evaro is building the…

The Chaos Underneath the Transformation Story
VETTDD STAFF
Sandy Hogan spent three decades leading go-to-market transformation at Cisco, VMware, Rackspace, SADA, and LivePerson before stepping away to launch BozQ, a growth intelligence firm. Here, she argues that the transformation story most companies tell the market is rarely the
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