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Sandy Hogan - Founder and CEO - BozQ - vettdd.com_1 (1)

The Chaos Underneath the Transformation Story

Sandy Hogan spent three decades leading go-to-market transformation at Cisco, VMware, Rackspace, SADA, and LivePerson before stepping away to launch BozQ, a growth intelligence firm. Here, she argues that the transformation story most companies tell the market is rarely the

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Jay Janes - CEO - Reverberate Group - vettdd.com

Why do strong leaders have the courage to act before they have perfect information

Jay Janes on why decisive action under uncertainty separates great leaders from the rest
Jay Janes - CEO - Reverberate Group - vettdd.com

Why I left a £275,000 Executive role in IT to reimagine Go-To-Market strategy for the industry

Jay Janes explains why years working across vendors, distributors and MSPs convinced him the IT channel needed a different approach
Joe Spencer - Senior Vice President - Extreme Networks

Extreme Networks partner strategy centres on predictable rebates and MSP growth

Joe Spencer, SVP of Global Channels and Strategic Initiatives at Extreme Networks, says the Extreme Networks partner strategy aims to deliver predictable rebates and stronger MSP profitability
Hayley Roberts - CEO - Distology - vettdd.com

Distology Tenable partnership signals shift towards value-led distribution growth

Hayley Roberts, CEO at Distology, says the Tenable agreement is “game changing” as larger vendors increasingly look to specialist disties for growth and channel education
Richard Eglan - Chief Marketing Officer - Nebula Global Services

Nebula global services ties partner loyalty to ESG outcomes in bid to strengthen tender competitiveness

Richard Eglon, Chief Marketing Officer at Nebula Global Services, says embedding carbon, social impact and governance incentives into renewals enables partners to create “real-world impact simply by doing what they already do”
Brian Moats - Channel Chief - Broadcom

Broadcom Channel Chief outlines partner opportunity around Private Cloud and AI workloads

Brian Moats, SVP of Global Commercial Sales and Partners at Broadcom, says removing direct implementation roles creates a “once-in an-every-other-decade kind of opportunity” for partners

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