Section
Leadership & GTM
How technology companies are led, organized and taken to market, from the people doing it.
Column
Why I left a £275,000 executive role in IT to reimagine go-to-market
Jay Janes explains why years working across vendors, distributors and MSPs convinced him the IT channel needed a different approach
Column
Why subject matter expertise should drive your go-to-market strategy
The companies winning the most competitive markets are doing it with deeper knowledge, not bigger sales teams. Jay Janes sets out how to build a go-to-market model around expertise