Leadership & GTM
How technology companies are led, organized and taken to market, from the people doing it.
Dr Thuria Wenbar: embedded healthcare can fix what the NHS cannot
From asylum seeker to A&E doctor to CEO, the founder of Evaro is building the infrastructure that lets everyday brands deliver regulated healthcare to millions
Stop renting customers: Sandy Hogan on earning them for life
After three decades leading go-to-market transformations at Cisco, VMware, Rackspace and LivePerson, Sandy Hogan has left corporate leadership to launch BozQ, a growth intelligence firm built on the belief that sustainable growth starts with the customer, not the quarter
Why purpose-driven leadership is the future of business
PensionBee’s Romi Savova on building a business that matters, leading with authenticity and finding the balance that makes it all sustainable
Why creative bravery in marketing is your last real competitive advantage
McDonald’s UK CMO Ben Fox on balancing data with instinct and local insight with global strategy, and why the bravest marketing decisions are usually the right ones