Editor
Editorial desk, VETTDD
VETTDD is the leadership publication for UK B2B technology. Its editorial desk writes the interviews, analysis, columns and The Brief, to the standard set out on the Editorial standards page.
Nebula Global Services ties partner loyalty to ESG outcomes
Richard Eglon, chief marketing officer at Nebula Global Services, says embedding carbon, social impact and governance incentives into renewals enables partners to create “real-world impact simply by doing what they already do”
Churn pushes iomart’s expected earnings just below forecasts
The cloud provider to SMEs and the mid-market is growing in lower-margin work while churn hits higher-margin services. Its finance chief is also leaving
Broadcom channel chief outlines partner opportunity in private cloud and AI
Broadcom has stepped back from VMware implementation work. Brian Moats, SVP of global commercial sales and partners, calls private cloud a “once-in-an-every-other-decade kind of opportunity” for partners
Pulsant invests £10m in AI-ready data hall in Milton Keynes
The 1.2MW high-density hall gives AI workloads a regional alternative to London. Chief executive Rob Coupland says UK digital infrastructure faces “unprecedented demand”
The PSTN deadline that matters for small firms is April, not 2027
Openreach says more than half a million business lines are still on copper. But with legacy line rental doubling through 2026, the cost can land on customers whose providers have not moved
Microsoft’s end to free CSP grace periods hands partners the renewal clock
Lapsed CSP subscriptions will move to paid extended terms from 4 May. For MSPs with hundreds of small tenants, renewal discipline is about to become a margin and customer-service issue
Government shelves its AI Management Essentials tool for businesses
The AI governance self-check will not be published or written into public procurement. Officials now plan simpler guidance aimed squarely at small and medium-sized enterprises
Cisco’s Joachim Mason on aligning partner goals with customer outcomes
Cisco’s 360 partner program puts real-world impact ahead of historic accreditation. Joachim Mason, managing director for Cisco UK and Ireland partners, on aligning partner goals with customer outcomes and evolving the channel for long-term growth
Pure Storage adds Ambassador tier and solution designations for partners
Pure Storage has added an elite Ambassador tier and four solution practice designations to its partner program. EMEA channel chief Geoff Greenlaw calls it the company’s most rewarding program to date
Dell raises incentives for partners that co-invest in growth
Denise Millard, chief partner officer at Dell Technologies, says the incentive increase is designed to reward partners that co-invest and act as “needle movers” in driving growth through the channel
IBM’s Krishna urges partners to start early on enterprise AI
Arvind Krishna, chairman and CEO of IBM, expects a “tenfold productivity revolution” over the next decade and says partners can reach far more customers than IBM serves directly
Value-based selling is redefining partner growth in cloud communications
Buyers want clearer links between technology spend and measurable results. Michelle Paitich, global vice-president of channel sales at 8x8, explains how partners can lead with commercial impact rather than features