Article page
Published as a full article
The article on its own page, with “Partner content” and your company’s name above the headline, your logo and one link to your website.
- Your logo
- Link to your website
Work with us / Content / Partner content
Partner content: articles VETTDD writes with your company
VETTDD interviews your experts, writes the article and publishes it on vettdd.com in the category your buyers read, marked Partner content with your company’s name and logo
- 1,500 words per article
- 4 article formats
- 1 VETTDD editor from brief to publication
Where your article appears
Your article appears in three places on VETTDD
Each partner article is published as a normal VETTDD article page and listed where readers look for it. Every placement is marked Partner content.
Category page
Listed on its category page
A card for the article appears on the category page it belongs to, such as Artificial Intelligence or Cybersecurity, marked Partner content.
- Marked Partner content
Tech Zone
Listed on your Tech Zone
If your company has a Premium Tech Zone, the article is listed there too. Example shown: N-able’s Tech Zone.
- Premium Tech Zone holders
Writing standard
Partner articles are written to the same standard as VETTDD’s own articles
The same editors, sourcing rules and style guide apply. The only difference a reader sees is the Partner content label. These three published VETTDD articles show the standard.
VETTDD interview
Dr Thuria Wenbar: embedded healthcare can fix what the NHS cannot
A Q&A partner article follows this structure.
- Leadership & GTM
VETTDD analysis
Flotek’s 16th deal tests the IT-plus-comms roll-up for SMBs
A feature partner article follows this structure.
- The Channel
VETTDD column
The AI front desk is now a metered utility – so govern the meter
An explainer partner article follows this structure.
- Artificial Intelligence
These are published VETTDD articles, not partner articles.
Options
Choose one article or a series of three or more
Both options include the same work on every article. The media pack has the price of each.
| One articlePremium | Three or more articlesSeries | |
|---|---|---|
| Best for | A launch, an announcement or one clear argument | Covering one topic over several months |
| Length | About 1,500 words | About 1,500 words per article |
| Article format | Feature, Q&A, list or explainer | Any mix of the four |
| Written by VETTDD from interviews with your experts | Included | Every article |
| Help agreeing the angle, headline and summary | Included | Every article |
| Charts or data graphics | Included | Every article |
| Your logo and one link to your website | Included | Every article |
| Listed on its category page | Included | Every article |
| Listed on your Premium Tech Zone | If you have one | If you have one |
| Your approval before publication | Included | Every article |
Example topics
Six example topics for a partner article
These are examples, not published articles. The best topics answer a question your customers already ask your sales team.
Where AI agents save a service desk time, and where they don’t
Results from your own deployments, including the costs and what failed.
- Explainer
- Premium
Five questions to ask before changing your managed detection and response provider
What buyers should ask, and what a good answer sounds like.
- List
- Premium
What MSPs expect from a vendor partner program in 2027
Your channel chief on margins, training and why vendors lose partners.
- Q&A
- Premium
The cost of leaving a legacy phone system
The costs buyers miss, with charts and one customer’s figures.
- Feature
- Premium
- Charts
How three UK scale-ups rebuilt their sales teams
One company per article, published over three months.
- Feature
- Series
- Three articles
What engineers check before they accept a job offer
Your hiring data, explained for other employers.
- Feature
- Premium
- Your data
Process
How a partner article is produced, from brief to publication
One VETTDD editor works with you from the first call to publication.
Agree the brief
- Your goal and the readers you want to reach
- The angle, the headline and who we interview
- The format and length
VETTDD interviews and writes
- Interviews with your experts
- Written and edited by VETTDD
- Charts from your data or public sources
You approve, VETTDD publishes
- You approve the final draft
- It goes live in its category, marked Partner content
- It is listed on your Tech Zone, if you have one
Labeling
How partner articles are labeled
These rules come from VETTDD’s published editorial standards and apply to every partner article.
Marked “Partner content”
The label and your company’s name appear above the headline and on every card that links to the article.
Edited like our own articles
Spelling, numbers and sourcing follow VETTDD’s editorial standard. Every figure has a named source.
Links marked as sponsored
Links to your website are marked as sponsored. An article may end with one line: “Find out more at” your website.
No influence on our reporting
Paying for partner content never buys, changes or blocks VETTDD’s reporting on your company.
FAQs
Common questions about partner content
Ask anything else in the form below.
Who writes the article?
VETTDD does, from interviews with your experts. We don’t publish drafts written outside VETTDD.
Can our company be the only source?
Yes. A partner article may quote only people from your company. Every figure still needs a named source.
How often can the article name our company?
Up to about five times. More than that reads like a brochure, and readers stop.
Do we approve the article?
Yes. A partner article goes live only when you approve it. That never applies to VETTDD’s own reporting.
Does it change what VETTDD reports about us?
No. Partner content never buys, changes or blocks VETTDD’s reporting.
Media pack
Get the media pack and prices for partner content
Tell us your company and the topic you have in mind. We reply within one working day.
- Tell us your goal and who you want to reach.
- We send the media pack, with formats and prices, within one working day.
- A short call to agree the format and the timing.