Partner contentWhat managed security buyers ask first1
In its section
On the section front it belongs to, labeled on the card.
Partner content
Your ideas, edited like our journalism
An article or series made with your company, published on vettdd.com and clearly labeled Partner content.
900 or 1,500 wordsFeature, Q&A, list, explainerVETTDD, with your expertsYours, before it goes live
Where it appears
Among the stories your buyers already read
Your article sits in the sections readers follow, labeled Partner content wherever it appears.
Partner contentWhat managed security buyers ask first2
Beside related stories
Next to VETTDD reporting on the same subject, always labeled.
Partner content3
On your Tech Zone
If you have a Premium Tech Zone, it runs there too.
Options
One piece, or a run of them
Every option is edited by VETTDD and carries the Partner content label. Prices are in the media pack.
About 900 words
Standard
Best for a launch, an announcement or a single clear argument.
- Help with the synopsis and brief
- Written or edited by VETTDD
- Feature, Q&A, list or explainer
- Your logo and link on the page
About 1,500 words
Premium
RecommendedBest for a flagship piece that needs data and a strong visual.
- Everything in Standard
- Custom header image
- Charts or data graphics
- Interviews beyond your company
Three or more articles
Series
Best for owning a topic over months, each piece building on the last.
- Everything in Premium, per article
- A topic plan agreed up front
- Linked as one series on the site
- Runs on your Tech Zone, if you have one
How it works
Four steps, one editor
01
Brief
Your goal, your audience and what you can say that others can’t.
02
Synopsis
A headline, an angle and the people we’ll interview, for you to agree.
03
Write and edit
Interviews, drafting and design, to the same standard as our reporting.
04
Approve and publish
You sign it off, it goes live, and the link is yours to share.
Questions
What partners ask us
Who writes it?
VETTDD does, working from interviews with your experts. If you have a draft, we can edit it to our standard instead.
Do I approve it?
Yes. Partner content goes live only when you sign it off. That never applies to our reporting.
How is it labeled?
Partner content, at the top of the page and on every card that links to it, with your company named.
Can it link to our site?
Yes. Your logo and a link to your site sit on the page.
Does it change what VETTDD reports about us?
No. Paying for partner content never buys or blocks coverage.
More formats
Other ways to work with us
- ContentInsights reportsA 3,000-word report on vettdd.com, with a PDF edition for your campaigns.Find out more →
- EventsRoundtablesA closed-door discussion with senior people from your target accounts.Find out more →
- EventsPanels and webinarsYour spokesperson beside independent voices, with clips and a write-up after.Find out more →
Media pack
Have an idea for a partner piece?
Tell us the argument you want to make. We’ll reply within one working day with the media pack and a first angle.
- Tell us your goal and who you want to reach.
- We send the media pack, with formats and prices, within one working day.
- A short call to agree the format, the angle and the timing.