Report page
Published as a report page
Chapters, a contents list, up to four charts and a link to download the PDF, with your company named as the presenter.
- Contents list
- Up to four charts
- PDF download
Work with us / Content / Insights reports
Insights reports: research reports VETTDD writes and your company presents
A 2,500-word report on one question your buyers need answered, with up to four charts, published on vettdd.com and as a designed PDF for your own marketing
- 2,500 words
- 4 charts at most
- 2 editions: web page and PDF
- 1 partner per report
Where your report appears
Your report is published on vettdd.com and as a PDF
The report has its own page on vettdd.com and a designed PDF edition that you can share or put behind a form on your website.
Category page
Listed on its category page
A card for the report appears on the category page it belongs to, marked Partner content. Example shown: the Artificial Intelligence category page.
- Marked Partner content
Tech Zone
Listed on your Tech Zone
If your company has a Premium Tech Zone, the report and its PDF are listed there too. Example shown: N-able’s Tech Zone.
- Premium Tech Zone holders
Research standard
Reports are researched and written like VETTDD’s own analysis
Every figure has a named source, interviews include people outside your company, and research a vendor paid for is labeled as such. These published VETTDD articles show the standard.
VETTDD analysis
Flotek’s 16th deal tests the IT-plus-comms roll-up for SMBs
Built on company filings, as a report built on data would be.
- The Channel
VETTDD analysis
Microsoft’s October CSP changes pay for growth, not renewals
Explains a vendor’s program change and what it means for partners.
- The Channel
VETTDD interview
Dr Thuria Wenbar: embedded healthcare can fix what the NHS cannot
The kind of expert interview a report includes.
- Leadership & GTM
These are published VETTDD articles, not partner articles.
What’s included
What every insights report includes
Each report answers one question and has one partner. The media pack has the price.
| One partnerInsights report | |
|---|---|
| Best for | Giving buyers research they will keep and share |
| Length | About 2,500 words |
| Charts | Up to four |
| Interviews with your experts | Included |
| Interviews with people outside your company, chosen by VETTDD | Included |
| Your survey or product data | If you have it |
| Report page on vettdd.com | Included |
| Designed PDF edition | Included |
| Use of the PDF behind a form on your website | Included |
| Listed on its category page | Included |
| Listed on your Premium Tech Zone | If you have one |
Example topics
Six example topics for an insights report
These are examples, not published reports. The best topics answer one question your buyers can’t answer on their own.
How businesses choose a managed security provider in 2027
Who buys, what they ask first and how they compare providers.
- Report
- Buyer data
- Case studies
AI in the finance team: results from the first year
What finance leaders expected, what they got and what they would do again.
- Report
- Interviews
- Charts
The economics of an MSP partnership
What MSPs earn from vendor programs, and why they leave them.
- Report
- Your data
- Partner survey
Connectivity for businesses with several sites
How operations leaders choose a provider, and what goes wrong.
- Report
- Case studies
How B2B tech firms set prices for 2027
Pricing models, discounts and what buyers accept.
- Report
- Survey
- Charts
The tech skills shortage, role by role
Where hiring is hardest and what employers are doing about it.
- Report
- Your data
- Interviews
Process
How an insights report is produced
Reports take longer than articles because VETTDD researches them and interviews people outside your company.
Agree the question
- One question your buyers need answered
- Who the report is for
- Which data to use: yours, public or both
VETTDD researches and writes
- Interviews with your experts and with people outside your company
- Up to four charts
- Chapters, a contents list and the PDF edition
VETTDD publishes
- Live on vettdd.com, marked Partner content
- Presented by your company
- The PDF is yours to use, including behind a form
Independence
Rules that keep every report independent
A report only helps your company if readers trust it. These rules apply to every report.
One partner per report
Your company presents the report. No other company appears as a sponsor.
Interviews beyond your company
VETTDD chooses people outside your company to interview, so the report stands on its own.
A source for every figure
Every figure names its source, including your data. Research a vendor paid for is labeled as such.
VETTDD decides the findings
VETTDD has the final say on what the report concludes.
FAQs
Common questions about insights reports
Ask anything else in the form below.
Can we put the PDF behind a form?
Yes. The PDF edition is yours to use in your own marketing, including behind a form on your website.
Can the report use our own research?
Yes. Your survey or product data can be the basis of the report, alongside public sources. Every figure names its source.
Who else is interviewed?
People outside your company, chosen by VETTDD, so the report stands up on its own.
Does it change what VETTDD reports about us?
No. Paying for a report never buys, changes or blocks VETTDD’s reporting.
Media pack
Get the media pack and prices for insights reports
Tell us your company and the question you want the report to answer. We reply within one working day.
- Tell us your goal and who you want to reach.
- We send the media pack, with formats and prices, within one working day.
- A short call to agree the format and the timing.