Goal
Brand awareness
Keep your company’s name in front of VETTDD readers.
- Tech Zone
- VETTDD 50
- Display
- Partner content
Work with us
Work with VETTDD
Five ways to reach the people who read VETTDD: partner articles, insights reports, Premium Tech Zones, VETTDD 50 list partnerships and display advertising, each clearly labeled as paid
- 5 options
- 2 goals: brand awareness and thought leadership
- 1 working day to reply
Goals
Start with your goal
Each goal page shows the options that suit it and compares them.
Goal
Thought leadership
Publish your experts’ views where senior buyers read them.
- Partner content
- Insights reports
All options
Five ways to work with VETTDD
Content, sponsorship and advertising. Each screenshot is a page on vettdd.com.
Content
Partner content
Articles VETTDD writes with your company, published on vettdd.com and marked Partner content.
- One article or a series
- Written by VETTDD
Content
Insights reports
A 2,500-word research report on vettdd.com, with a PDF edition for your own marketing.
- Up to four charts
- Web and PDF
- One partner
Sponsorship
Premium Tech Zone
Your company’s own branded page on VETTDD, live permanently. Example shown: N-able.
- Live permanently
- Your brand colors
Sponsorship
VETTDD 50 Headline Partner
“Presented by” your logo on a list, all 50 profiles and 50 share cards, 51 boosted LinkedIn posts and a Premium Tech Zone. Example shown: N-able.
- Live permanently
- One partner per list
Advertising
Display advertising
Your ads in six fixed positions on the front page, category pages, articles and The Brief. Example ads shown: Xero.
- Six ad positions
- Marked “Advertisement”
Comparison
How the five options compare
What each option includes, where readers see it and how it is labeled. The media pack has the prices.
| ContentPartner content | ContentInsights report | SponsorshipPremium Tech Zone | SponsorshipVETTDD 50 Headline Partner | AdvertisingDisplay advertising | |
|---|---|---|---|---|---|
| Best for | Making one clear argument, or covering one topic over several months | Giving buyers research they will keep and share | A permanent company page on VETTDD for the year | Being named alongside the leaders in your buyers’ market | Reaching readers across the whole site |
| What you get | A 1,500-word article written by VETTDD, or a series of three or more | A 2,500-word report with up to four charts, plus a designed PDF | Your own branded page, live permanently, alongside VETTDD’s articles about you | “Presented by” your logo on a list, all 50 profiles and 50 share cards, 51 boosted LinkedIn posts and a Premium Tech Zone. | Your ads in the positions you book |
| Where it appears | Its own article page, its category page and your Tech Zone if you have one | Its own page on vettdd.com, its category page and your own marketing | Its own page at vettdd.com/zone/ | The list page, all 50 profile pages and 50 share cards, permanently | The front page, category pages, articles and The Brief |
| Label readers see | Partner content | Partner content, presented by your company | Presented by | Presented by | Advertisement |
| Exclusive to you | – | One partner per report | Only your company | One partner per list | – |
| View Partner content | View Insights report | View Premium Tech Zone | View VETTDD 50 Headline Partner | View Display advertising |
Process
What happens after you get in touch
Every option starts the same way.
You send an enquiry
- Tell us your goal and who you want to reach
- We reply within one working day with the media pack
We agree the details
- A short call to agree the option and the timing
- For articles and reports, the topic and who we interview
Your placement goes live
- Every placement carries its label
- Partner articles go live only after you approve them
Labeling
How paid placements are labeled on VETTDD
Readers can always see what is paid for. These labels come from VETTDD’s published editorial standards.
“Presented by”
Used on Premium Tech Zones and VETTDD 50 lists, with your company named.
“Advertisement”
Used on display ads, which are kept separate from the article text.
“Partner content”
Used on every article and report VETTDD writes with your company.
No influence on our reporting
Paying for any placement never buys, changes or blocks VETTDD’s reporting on your company.
Media pack
Get the media pack and prices
Tell us what you want to achieve. We reply within one working day.
- Tell us your goal and who you want to reach.
- We send the media pack, with formats and prices, within one working day.
- A short call to agree the format and the timing.