Content
Partner content
Articles VETTDD writes with your company, published on vettdd.com and marked Partner content.
- One article or a series
- Written by VETTDD
Work with us / Goals / Thought leadership
Thought leadership: publish your experts’ views on VETTDD
Two ways to put your experts’ views in front of senior buyers: partner articles written by VETTDD from interviews with them, and insights reports built on research and data
- 2 options
- 1,500 words per partner article
- 2,500 words per insights report
Options
Two ways to publish your experts’ views
Each option has its own page with full details and examples.
Content
Insights reports
A 2,500-word research report on vettdd.com, with a PDF edition for your own marketing.
- Up to four charts
- Web and PDF
- One partner
Writing standard
Both are written to the same standard as VETTDD’s own articles
Named sources, no promotional language and a clear point. These three published VETTDD articles show the standard.
VETTDD interview
Dr Thuria Wenbar: embedded healthcare can fix what the NHS cannot
- Leadership & GTM
VETTDD analysis
Flotek’s 16th deal tests the IT-plus-comms roll-up for SMBs
- The Channel
VETTDD column
The AI front desk is now a metered utility – so govern the meter
- Artificial Intelligence
These are published VETTDD articles, not partner articles.
Comparison
Partner articles and insights reports compared
A partner article makes one argument. An insights report answers one question in depth, with research. The media pack has the prices.
| Makes one argumentPartner content | Answers one questionInsights report | |
|---|---|---|
| Best for | A launch, an announcement or one clear argument | Giving buyers research they will keep and share |
| Options | One article, or a series of three or more | One report |
| Length | About 1,500 words per article | About 2,500 words |
| Charts | Charts or data graphics | Up to four |
| Interviews | Your experts | Your experts and people outside your company |
| Editions | A page on vettdd.com | A page on vettdd.com and a designed PDF you can put behind a form |
| Approval | You approve before publication | VETTDD has the final say on the findings |
| Label readers see | Partner content | Partner content, presented by your company |
| View Partner content | View Insights report |
Labeling
How partner articles and reports are labeled
These rules come from VETTDD’s published editorial standards and apply to both options.
Marked “Partner content”
The label and your company’s name appear above the headline and on every card that links to the article.
Edited like our own articles
Spelling, numbers and sourcing follow VETTDD’s editorial standard. Every figure has a named source.
Links marked as sponsored
Links to your website are marked as sponsored. An article may end with one line: “Find out more at” your website.
No influence on our reporting
Paying for partner content never buys, changes or blocks VETTDD’s reporting on your company.
FAQs
Common questions about thought leadership
Ask anything else in the form below.
Who writes it?
VETTDD does, from interviews with your experts.
Can we use our own research?
Yes. Your data can be the basis of a partner article or an insights report. Every figure names its source.
Will it read like an advert?
No. It follows VETTDD’s editorial standard, with named sources and no promotional language, and it is always labeled.
Media pack
Get the media pack and prices
Tell us the topic your experts want to be known for. We reply within one working day.
- Tell us your goal and who you want to reach.
- We send the media pack, with formats and prices, within one working day.
- A short call to agree the format and the timing.