Make your experts the ones buyers quote
Thought leadership works when it says something new about a problem readers actually have. We help your people find that ground and make the case.
- Partner contentAn article or series made with your company, edited to our standards.
- Insights reportsA 3,000-word report on vettdd.com, with a PDF edition for your campaigns.
- Panels and webinarsYour spokesperson beside independent voices, with clips and a write-up after.
- RoundtablesA closed-door discussion with senior people from your target accounts.
Why most of it fails
Most thought leadership is about the company that paid for it. Readers skip it. What they want is an argument, evidence and a view they haven’t heard, and that takes reporting, not copywriting.
VETTDD reports on UK B2B tech every week. We know which problems readers in your market are wrestling with, which topics are crowded and which are still open. We use that to find the ground your experts can own, then help them make the case in the format that suits it.
How we work
Find the problem
We start with your buyers, not your product: the challenges they bring to their jobs.
Pick a topic you can own
Tested three ways. How crowded is it? Is it still moving? Is there enough to say?
Make the case
An article, a series, a report, a panel or a roundtable, depending on depth and audience.
Keep going
One piece rarely changes a reputation. A run of them, each building on the last, does.
Four formats, one standard
Each is edited by VETTDD and labeled Partner content, so readers always know who they’re hearing from.
- ContentPartner contentAn article or series made with your company, edited to our standards.Find out more →
- ContentInsights reportsA 3,000-word report on vettdd.com, with a PDF edition for your campaigns.Find out more →
- EventsPanels and webinarsYour spokesperson beside independent voices, with clips and a write-up after.Find out more →
- EventsRoundtablesA closed-door discussion with senior people from your target accounts.Find out more →
Clear to readers, every time
Partners never see or approve our reporting, and paying for a partnership never buys coverage.
Articles, reports, panels and roundtable write-ups made with a partner.
Tech Zones, VETTDD 50 lists and The Interview band.
Every display ad. More in our editorial standards.
Tell us what you want to achieve
We’ll reply within one working day with the media pack and ideas for your brief.
- Tell us your goal and who you want to reach.
- We send the media pack, with formats and prices, within one working day.
- A short call to agree the format, the angle and the timing.