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Alex Smith
Analyst Index · SaaS

Alex Smith

VP and practice lead, ecosystems, channels and marketplaces, The Futurum Group (was Canalys)
58%
Accuracy
5 of 8
Analyst ranking
6
Predictions scored
2
Still to fall due
1 right2 mostly right1 half right1 mostly wrong1 wrong
Scored predictions6
Mostly right · 75%In 2024, Canalys expects global cloud infrastructure services spending to increase by 20%, compared with 18% in 2023.Infrastructure & Telecoms · made Feb 2024 · due Dec 2024

What happened. Synergy Research put 2024 cloud infrastructure services revenue at $330bn, up $60bn from 2023 (about 22%). Canalys's own February 2025 release put 2024 growth at 20% ($267.7bn to $321.3bn). Fixed band: 20% forecast against 20-22% actual is within 10%. Sources: srgresearch.com, canalys.com.

Source: Worldwide cloud service spending to grow by 20% in 2024 (Canalys press release)

Specific · counts 1Forecast 20% · actual 22%High confidence
Mostly right · 75%Marketplaces have gained significant momentum in recent years... and we expect this growth to continue by as much as 84% annually to 2025.SaaS · made May 2023 · due Dec 2025

What happened. The 84% CAGR was Canalys's 2021-2025 path ($4.1bn in 2021 to $45bn+ in 2025). Omdia (same firm) reports ~$45bn in 2025, implying ~82% CAGR from 2021. Independent Futurum puts 2025 at >$21bn on a narrower basis. ~82% vs 84%: 2 points missed on the same series. The $45bn endpoint was met per the firm's own data. Sources: techpartner.news, techblog.comsoc.org, lemondeinformatique.fr, futurumgroup.com.

Source: A partner gives us a glimpse into the future (Canalys insight blog by Alex Smith)

Caveat. No independent evidence available. Scored on The Futurum Group’s own figures.

Specific · long-range · counts 1.5Forecast 84% · actual 82%Low confidence
Half right · 50%In 2023, Canalys expects global cloud infrastructure services spend to increase by 23% for the full year, compared with 29% in 2022.Infrastructure & Telecoms · made Feb 2023 · due Dec 2023

What happened. Canalys's own February 2024 release put 2023 growth at 18% ($247.1bn to $290.4bn). Synergy Research said 2024 growth (about 22%, $270bn to $330bn) was four points higher than 2023, which also implies about 18% for 2023. Fixed band: 23% forecast against about 18% actual is 28% off, outside the 25% band, but the market did grow. Sources: canalys.com, srgresearch.com.

Source: Worldwide cloud service spend to grow by 23% in 2023 (Canalys press release)

Specific · counts 1Forecast 23% · actual 18%High confidence
Wrong · 0%We predict the hyperscalers will need to increase their prices in Europe by 30% to account for rising energy costs.Infrastructure & Telecoms · made Nov 2022 · due Dec 2023

What happened. Microsoft raised euro cloud prices by 11% (pound 9%, Swedish krona 15%) from 1 April 2023, citing currency alignment with US dollar pricing, not energy. No hyperscaler raised European prices by anything like 30%. Fixed band: European prices did go up (right direction from zero), but the largest rise was 11% at one provider, far short of 30%, and it was driven by currency rather than energy. Sources: petri.com, ghacks.net.

Source: Growth in global cloud services spend slows to lowest rate ever in Q3 2022 (Canalys press release) · same quote frames hyperscaler planning 'in 2023'

Specific · counts 1Forecast 30% · actual 11%Low confidence
Mostly wrong · 25%The flood of M&A activity will continue over the next 18 months.Leadership & GTM · made Mar 2022 · due Sep 2023

What happened. Tech M&A fell sharply instead. Refinitiv data put 2022 technology deal value at $720bn, down 36% on 2021, and GlobalData put TMT deal value down 31%. Large deals still happened (Broadcom agreed to buy VMware for about $61bn in May 2022), but volumes were well below the 2021 flood. First-half 2023 figures were not checked. He expected the record pace to carry on; tech deal value instead dropped by about a third in 2022, though some very large deals still happened. Sources: lexgo.be, globaldata.com.

Source: Tech enters an era of inflation (Canalys insight blog by Alex Smith) · 18 months from publication

Trend call · counts 0.5Medium confidence
Right · 100%Tech profits will come under pressure in 2022Leadership & GTM · made Mar 2022 · due Dec 2022

What happened. Big tech profits fell through 2022. In Q3 2022 the five largest US tech companies earned about $59.5bn combined, roughly 18% below a year earlier; Microsoft's net income fell 14% and Meta's more than halved, and Reuters reported Big Tech braced for dismal Q4 profits and more job cuts. Made in March 2022, after a record 2021 for tech earnings; profits at the largest tech firms fell sharply during 2022, as he said. A trend call with no number, so it scores as directional. Sources: business-standard.com, streetinsider.com, bscapitalmarkets.com.

Source: Tech enters an era of inflation (Canalys insight blog by Alex Smith)

Trend call · counts 0.5Medium confidence
Still to fall due2 predictions
  1. Dec 2029Business app and productivity software revenue through hyperscaler marketplaces will reach $5.3B by 2029, growing at a 32% CAGRSaaS · made Feb 2026 · source
  2. Dec 2029More than $21B USD in enterprise software revenue will be attributed to transactions conducted through hyperscaler marketplaces in 2025... rising to $42B by 2029SaaS · made Dec 2025 · source
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