Editor
Editorial desk, VETTDD
VETTDD is the leadership publication for UK B2B technology. Its editorial desk writes the interviews, analysis, columns and The Brief, to the standard set out on the Editorial standards page.
Day-one rights mean small tech employers must get hiring right first
Sick pay and paternity leave became day-one rights on 6 April. But for small tech employers the bigger shift is that a new starter’s first weeks now carry real obligations
Stop renting customers: Sandy Hogan on earning them for life
After three decades leading go-to-market transformations at Cisco, VMware, Rackspace and LivePerson, Sandy Hogan has left corporate leadership to launch BozQ, a growth intelligence firm built on the belief that sustainable growth starts with the customer, not the quarter
PXC brings CityFibre’s Ethernet Flex to its SMB connectivity partners
The wholesaler has also opened CityFibre’s business full fiber product across the network’s whole footprint, giving the resellers it supplies more to quote to small firms
The 2G switch-off charter leaves small firms to find their own SIMs
Mobile operators have signed a charter promising three years’ notice before 2G goes dark. But the government has told business users that finding every 2G-dependent device is their job, not the networks’
Memory shortage moves price risk down the channel to smaller resellers
Vendors are cutting quote windows and reserving the right to reprice after an order. Softcat expects its size to win it priority with suppliers, but smaller UK partners need to rewrite their customer terms now
Why purpose-driven leadership is the future of business
PensionBee’s Romi Savova on building a business that matters, leading with authenticity and finding the balance that makes it all sustainable
Why creative bravery in marketing is your last real competitive advantage
McDonald’s UK CMO Ben Fox on balancing data with instinct and local insight with global strategy, and why the bravest marketing decisions are usually the right ones
What it takes to maintain culture and pace after a merger
Hootsuite has made 15 acquisitions in 15 years. Chief executive Irina Novoselsky’s approach shows that successful integration depends less on new slogans and more on clear priorities, operating rhythm and practical cultural discipline
Systems don’t run companies, people do – and AI won’t change that
Refinitiv was carved out of Thomson Reuters, rebuilt at speed and sold to the London Stock Exchange Group for £20bn. Former chief executive David Craig’s account shows why leadership, differentiation and clean data matter more than transformation theater
BCC finds half of SMEs use AI, but job cuts cluster among bespoke users
The British Chambers of Commerce puts AI use among the mostly small firms it surveyed at 54%, more than double the official figure for all businesses. But its researchers warn the sample does not represent all UK SMEs
Companies House filing flaw leaves directors to check their own records
A WebFiling bug could let logged-in users view and change other companies’ details for five months. Companies House says no misuse is confirmed, but the government cannot yet say how many accounts were affected
Ministers fund the apprentice but streamline the manager’s training
The government’s youth jobs drive offers small employers £2,000 for each young apprentice. But the same package lists team leader and manager apprenticeships for streamlining, which could leave small tech firms to fund supervision themselves