The VETTDD 50 ranks the 50 people or companies leading one sector of UK technology. One company presents each list, with its logo on the list page, all 50 profiles and all 50 share cards, permanently, plus 51 days of boosted LinkedIn posts and two subscriber emails.
Each VETTDD 50 ranks 50 leaders, or 50 companies, in one sector of UK technology. The VETTDD editorial team chooses and ranks them from company results, Companies House filings and announcements, and checks every profile against primary sources.
Each list covers one sector. A company whose ideal customers work in that sector presents the list, and its name appears beside all 50 entries, permanently. Partners don’t choose or rank anyone.
Startups, fintech, SaaS, MSPs, legal, accountancy, the IT channel and CTOs. Choose the list whose sector matches your ideal customer profile.
Each entry has a rank, a 60–100 word citation with at least one number and a full profile with its sources.
Each honouree is tagged in their announcement post and gets a share card carrying your logo to post themselves.
Five groups of placements, all for one list and one partner. Each group is shown below with examples, and the media pack sets out every placement in full.
The list page holds the full ranking and links to all 50 profiles. Your logo sits under the title and again after entry 50.
“Presented by” with your logo, directly under the list title at the top of the list page.
Your logo, a one-line description of your company and a link to your website, after entry 50 on the list page.
Your logo on the VETTDD 50 panel on the vettdd.com front page while the list is featured there.
Each honouree has a profile page with a photo, a citation and a full write-up. Your logo appears twice on each one.
“Presented by” with your logo next to the honouree’s name at the top of each of the 50 profile pages.
A panel with your logo, one-line description and website link, in your brand colors, under the citation on each profile page.
A pre-launch post the day before, then one honouree each working day for 50 working days. Every post is boosted on LinkedIn to people in the list’s sector.
The list is out tomorrow, presented by you.
Launch email to VETTDD subscribers.
Each post tags you and is boosted on LinkedIn to the list’s sector.
Sent to subscribers once all 50 are announced.
A VETTDD LinkedIn post the day before launch announcing the list, presented by your company and tagging it.
One VETTDD LinkedIn post per honouree, each working day for 50 working days, tagging the honouree and your company.
Each honouree’s LinkedIn image card carries your logo. Honourees post the card to their own followers.
All 51 posts run as paid LinkedIn ads to people in the list’s sector, at 5,000+ impressions per post. The ad spend is included.
VETTDDPromoted+ FollowTomorrow: the VETTDD 50 UK IT channel 2026. Fifty leaders of the UK’s vendors, distributors and MSPs, ranked by the VETTDD editorial team. Presented by N-able.
Out tomorrow on vettdd.comThe VETTDD 50
VETTDDPromoted+ Follow#01 on the VETTDD 50 UK IT channel 2026: Graham Charlton, chief executive of Softcat. Gross invoiced income passed £2bn in six months. Presented by N-able.
VETTDD subscribers get an email when the list launches and a wrap-up email when the last honouree is announced. The PDF edition carries your logo on the cover and a full page about your company.
Two emails to VETTDD’s 3,200+ subscribers (growing about 10% a month), at launch and when all 50 are announced, each presented by your company.
A downloadable PDF of the list with your logo on the cover and a full page about your company.
The VETTDD BriefingVendor, distribution and MSP leaders, and the rising names behind them, ranked from company results, filings and announcements.
The VETTDD BriefingThe last honouree was announced today. The full ranking, every profile and the PDF edition are on vettdd.com.
A permanent company page on VETTDD, in your brand colors, with your products, proof points and news. Every placement on your list links to it. After the campaign you get a report of how it performed.
Your own permanent company page on VETTDD, in your brand colors, with your products, people and news. We don’t take it down.
Your company is the only partner on the list. No other company can present it.
After the campaign, a report of LinkedIn impressions and clicks, email deliverability and clicks, PDF downloads and page visits.
Each list has one partner. Lists marked “Coming soon” are researched, written and ranked, and can be reserved now.
Coming soon. Reserve it now and go live with the list.
Coming soon. Reserve it now and go live with the list.
Tell us the sector you sell into. We plan new lists around the sectors partners want to reach.
Suggest a listEverything on this page in one 14-page PDF, with the rate. Ask for it in the form below and we email it within one working day.
We reply to every inquiry within one working day.
The launch campaign runs for 51 days. The list, all 50 profiles and your Tech Zone then stay live on vettdd.com with your logo on them. We don’t take them down.
It runs for 51 days. The day before launch, VETTDD posts that the list is out tomorrow. On launch day the list and all 50 profiles go live and subscribers get the launch email. VETTDD then announces one honouree each working day for 50 working days and sends a wrap-up email after the last one.
All 51 posts run as paid LinkedIn ads to people in the list’s sector, at 5,000+ impressions per post. The cost of boosting is included in the fee.
Yes. Lists marked “Coming soon” are researched, written and ranked. A partner can reserve one now and goes live with the list.
Yes. Each list has one partner, booked in order of signature. A partner can present several lists.
A company with a person on the list, or a direct competitor of an honouree. We check for conflicts before we confirm a booking.
The VETTDD editorial team chooses and ranks each list from company results, Companies House filings and announcements, and checks every profile against primary sources.
LinkedIn impressions and clicks for all 51 posts, deliverability and clicks for both subscriber emails, PDF downloads and visits to the list, the profiles and your Tech Zone. We send it after the last honouree is announced.
To your website. Every link is marked as sponsored.
Your logo in light and dark versions, a one-line description of up to 30 words, your website, your LinkedIn page for tagging and your brand colors.
Yes. Tell us the sector you sell into. We plan new lists around the sectors partners want to reach.
We reply within one working day with the rate and whether the list is free.
