Chloe Mann

Chloe Mann is a sales manager at Elovade UK&I, the cybersecurity distributor that traded as Brigantia until 23 September 2026. Brigantia announced her promotion from business development manager to sales manager in April 2023. Since she took the role, she says, the sales team has grown to 15 people. She describes herself as someone who has “spent eight years progressing through the channel”.

A team inside a consolidating distributor

Brigantia, based in Thirsk, Yorkshire, sells security and IT management software to MSPs, MSSPs, resellers and other service providers. It joined the pan-European Elovade Group in 2025, bought Rochdale-based Zen Software in March 2026 and dropped its own name in September, when it relaunched as Elovade UK&I. Elovade says it serves more than 25,000 system integrators, MSPs and channel partners across Europe. Angus Shaw continues to lead the UK business as managing director and has joined the group board.

The company told partners they would keep “the same team, vendor portfolio and day-to-day support”. Holding that promise is partly a sales manager’s job.

Recognition beyond the sales floor

In July 2026 Mann won the Global Technology Industry Association’s (GTIA) UK & Ireland Future Leader Award, which recognizes “innovation, entrepreneurial success and meaningful industry impact over the past 12 months”. She is vice chair of GTIA’s women in technology interest group, took part in its mentorship program as a mentee and has hosted a women in tech panel. She is also shortlisted for Role Model of the Year (Vendor/Distributor) in CRN’s 2026 Women & Diversity in Channel Awards.

Asked by GTIA what she has learned, she said “leadership is really about helping create opportunities for others”.

Why it matters to the channel

MSP-focused distributors live on relationships, and their sales teams are where many channel careers start. Mann has put her effort into developing people, coaching sellers and pushing for more women in channel sales.

She built a 15-strong sales team at Brigantia and now leads it into Elovade’s European group, carrying the relationships the distributor has promised its MSP partners it will keep.