Lisa Roberts

Lisa Roberts has been senior director for UK, Ireland and Northern Europe channels at SentinelOne since January 2025. She joined from Colition, the channel consultancy she founded in June 2024, after leadership roles at Symantec and Cisco and a spell as director of channel and alliances for the UK, Ireland and emerging EMEA at Rubrik. She started out at Softcat in 2004 as a Symantec business manager, as reported by CRN UK.

Moving partners onto PartnerOne

Her first big job was the switch to PartnerOne, the program SentinelOne launched in April 2025 and brought into full effect in February 2026. It sorts partners into four tracks: manage for MSPs and MSSPs, sell for resellers and solution providers, build for independent software vendors and deliver for systems integrators. SentinelOne expected about 100 partners to reach its elite grade, according to MicroScope.

Roberts said the soft launch was meant to give partners time to earn certifications and build pipeline before the deadline, with rebates, deal registration and market development funds tied to their level. “It isn’t an overnight thing,” she told MicroScope in August 2025. “Our certifications take a bit of time investment.”

Growth and partner wins

SentinelOne passed $1bn (£750m) in annual revenue in the year to January 2026, up 22%, with annual recurring revenue of $1.12bn, according to its results. In May it reported first-quarter revenue up 21%. UK partners featured in its channel wins. Softcat was named Partner of the Year at SentinelOne’s EMEA partner summit in Cascais in April 2026, and in June Pax8 named SentinelOne its partners’ most valuable vendor in EMEA.

Why it matters to the channel

In the UK SentinelOne sells through a wide spread of partners, from Softcat to specialist MSSPs, and PartnerOne sets the terms on which they earn margin. Roberts is the person who sets out those terms to UK partners. She is also a judge for the CRN Channel Awards 2026, which keeps her close to the UK partner community she works with.

Roberts has done the unglamorous part of a program change: getting UK partners certified for PartnerOne on schedule, in a year when a UK reseller took SentinelOne’s top EMEA partner award.