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The BriefPeople & Talent

Blackbird promotes product chief Sumit Rai to chief executive

Rai, who has led the design of the browser video editor elevate.io since 2022, succeeds Ian McDonough after nine years. McDonough stays on as an employee and director of the AIM-listed company

The facts
  • Rai has more than 26 years’ experience in enterprise video, SaaS and cloud collaboration products, according to Blackbird
  • He holds 4,683,831 Blackbird shares, the company disclosed when he joined the board
  • Blackbird estimated elevate.io’s annualized recurring revenue at £91,000 for the end of September, against £40,000 at 30 June
  • Annualized recurring revenue for the Blackbird platform was £0.95m at 30 June
What the move signals

Blackbird’s September results named in-house corporate teams as the target customer for elevate.io and said teams convert to paid plans at twice the rate of creators. Features the company listed as due for release include AI motion graphics, brand kits and audio editing. Its five-year technology licensing contract with EVS, the equipment maker through which the Blackbird platform was used at February’s winter games in Italy, is due for renewal in late 2027.

“We have a natural succession in place, and I firmly believe Sumit is the right leader to take the business forward.”Ian McDonough, director and former chief executive, Blackbird

Blackbird, the AIM-listed video editing software company, said on 9 November that Sumit Rai became chief executive on 6 November. He succeeds Ian McDonough, who held the post for nine years and remains an employee and director.

Rai has been chief product officer since 2022 and led the design and development of elevate.io, the company’s browser-based editor for marketing teams and creators. He joined the board as an executive director on 28 September and now takes responsibility for all of the company’s operations and businesses.

Video editor elevate.io gains its thousandth paying user

McDonough said elevate.io had passed its first 1,000 paying users. Blackbird counted 914 subscribers on 24 September. On 8 October it announced that the editor would join Google’s Chromebook perks program, which gives Chromebook owners a 50% discount on monthly plans for six months.

Hazanov became interim chair on 2 November

Youri Hazanov, a non-executive director, took over as interim chair from McDonough, who had held that role alongside his own since June 2025. The company said its search for a permanent independent chair continues. Steve White, chief operating and financial officer, left on 31 August, and Adrian Wilding was named interim chief financial officer, a non-board role, on 7 September.

Blackbird reported revenue of £0.53m for the six months to 30 June, down 8% on a year earlier, and a net loss after tax of £1.5m. It held £1.9m in cash and short-term investments and had no debt.

Sources
  1. Blackbird plc, “Appointment of Chief Executive Officer”, regulatory announcement, 9 November 2026. https://www.investegate.co.uk/announcement/rns/blackbird--bird/appointment-of-chief-executive-officer/9863976
  2. Blackbird plc, “Board role change”, regulatory announcement, 2 November 2026. https://www.investegate.co.uk/announcement/rns/blackbird--bird/board-role-change/9851738
  3. Blackbird plc, “elevate.io joins Google’s Chromebook perks”, regulatory announcement, 8 October 2026. https://www.investegate.co.uk/announcement/rns/blackbird--bird/elevate-io-joins-google-s-chromebook-perks/9812288
  4. Blackbird plc, “Interim Results”, regulatory announcement, 28 September 2026. https://www.investegate.co.uk/announcement/rns/blackbird--bird/interim-results/9792670
  5. Blackbird plc, “Director appointment”, regulatory announcement, 28 September 2026. https://www.investegate.co.uk/announcement/rns/blackbird--bird/director-appointment/9793476
  6. Blackbird plc, “Appointment of non-board interim CFO”, regulatory announcement, 7 September 2026. https://www.investegate.co.uk/announcement/rns/blackbird--bird/appointment-of-non-board-interim-cfo/9757592
  7. Blackbird plc, “Directorate change”, regulatory announcement, 24 August 2026. https://www.investegate.co.uk/announcement/rns/blackbird--bird/directorate-change/9735267
  8. BusinessCloud, “CEO becomes latest Blackbird executive to step down”, 9 November 2026. https://businesscloud.co.uk/news/ceo-becomes-latest-blackbird-executive-to-step-down/
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