Editor
Editorial desk, VETTDD
VETTDD is the leadership publication for UK B2B technology. Its editorial desk writes the interviews, analysis, columns and The Brief, to the standard set out on the Editorial standards page.
Whitehall’s cyber plan makes every supplier part of the audit
The Government Cyber Action Plan sets out how Whitehall will police cyber risk in its own estate. But its supplier clauses turn mid-sized contractors into part of the assurance chain
WholeSum raises £730,000 to put statistics behind AI text analysis
WholeSum has raised pre-seed money to take its free-text analysis engine to enterprise buyers. But its case rests on counts and quotes that can be audited, and the accuracy evidence so far is its own
Why subject matter expertise should drive your go-to-market strategy
The companies winning the most competitive markets are doing it with deeper knowledge, not bigger sales teams. How to build a go-to-market model around expertise