Leadership & GTM
How technology companies are led, organized and taken to market, from the people doing it.

Co-CEOs are a merger sedative, not a leadership model
SoftwareOne has ended the co-CEO pairing it built to carry the Crayon deal, a year after completion. Shared leadership bought calm rather than a decision, and buy-and-build channel firms should settle who runs the business before they sign

The most inflated role in tech
After three decades leading go-to-market transformation at Cisco, VMware, Rackspace, SADA and LivePerson, Sandy Hogan launched BozQ. She argues the most scrutinized role in technology isn’t failing – the system built around it is

UK venture money is back, but it is reaching fewer small firms
UK startups had their best half-year of funding since 2022. Official data on smaller businesses shows seed deals down by more than a quarter and longer waits between seed rounds

Whitehall’s scale-up concierge and the capital question it leaves open
Ministers want the UK’s fastest-growing firms to scale at home, with a concierge service and visa refunds. But most UK tech companies are small, and the biggest growth rounds still lean on foreign money

The chaos underneath the transformation story
Sandy Hogan led go-to-market transformation at Cisco, VMware, Rackspace, SADA and LivePerson before launching BozQ. She argues the transformation story companies tell the market is rarely the one their operators live inside

A proposed 60-day payment cap strengthens small tech suppliers’ hand
The Commercial Payments Bill would limit large firms’ payment terms and make interest on late invoices mandatory. For tech founders selling to big customers, the negotiation changes before the law does

Adfin raises $18m to automate how small businesses get paid
The London fintech says only 9% of its customers’ invoices are paid late. Now it wants AI agents to run credit control, with people keeping the final say

Price, problems and performance: three conversations every leader must master
Organizations invest heavily in strategy but far less in the conversations that decide whether it lands. Caroline Plumb OBE, group CEO of Amtivo, sets out how to state a price, run a retrospective and name a performance gap

Dr Thuria Wenbar: embedded healthcare can fix what the NHS cannot
From asylum seeker to A&E doctor to CEO, the founder of Evaro is building the infrastructure that lets everyday brands deliver regulated healthcare to millions

Converge UK’s carve-out: founders sell to whoever buys their buyer
Converge UK is independent again after Inspirit Capital bought it out of a US-merged group. But founders selling to a consolidator should plan for the owner after next

Treasury quadruples the EMI asset limit as scale-up tax reliefs widen
Growing tech companies can keep offering tax-advantaged share options for longer and raise more through investor reliefs. But investors in venture capital trusts now get less upfront relief

Stop renting customers: Sandy Hogan on earning them for life
After three decades leading go-to-market transformations at Cisco, VMware, Rackspace and LivePerson, Sandy Hogan has left corporate leadership to launch BozQ, a growth intelligence firm built on the belief that sustainable growth starts with the customer, not the quarter
