Leadership & GTM
How technology companies are led, organized and taken to market, from the people doing it.
Why purpose-driven leadership is the future of business
PensionBee’s Romi Savova on building a business that matters, leading with authenticity and finding the balance that makes it all sustainable
Why creative bravery in marketing is your last real competitive advantage
McDonald’s UK CMO Ben Fox on balancing data with instinct and local insight with global strategy, and why the bravest marketing decisions are usually the right ones
The business technology strategy every leader needs in 2026
AI accountability, executive-level cyber risk, Southeast Asian growth and digital sovereignty are reshaping competitive advantage. Ben Elms, CEO of Expereo, argues these forces are no longer emerging but already here
What it takes to maintain culture and pace after a merger
Hootsuite has made 15 acquisitions in 15 years. Chief executive Irina Novoselsky’s approach shows that successful integration depends less on new slogans and more on clear priorities, operating rhythm and practical cultural discipline
ClearCourse buys garage software firm Motasoft to add embedded payments
The vertical software group plans to build payments and sector-specific AI into the system independent garages use to run their workshops, a bet on owning the customer’s record of work
Netcall’s half-year shows the second sale is the one that pays
Netcall’s existing cloud customers were worth 15% more than a year earlier. But the profit line shows that buying growth costs far more than earning it, and UK software leaders should build their sales plans accordingly
Why companies with invisible executives are quietly losing growth
Buyers now start their research by following people they trust, not brands. Leadership presence determines growth long before sales is involved
Made Tech lifts revenue 28% while new bookings fall by two-thirds
The public sector digital supplier is trading ahead of upgraded forecasts and has cash for acquisitions. Its order intake shows how uneven government work can be
Why strong leaders act before they have perfect information
Waiting for certainty feels safe but carries its own cost. Decisive action under uncertainty separates strong leaders from the rest
Why Jay Janes left a £275,000 executive role to build xpandly
Jay Janes walked away from a £275,000 executive role in the IT channel to found xpandly, a go-to-market partner for vendors, distributors and MSPs. The channel’s problem, he argues, was never a lack of activity but a lack of coordination
Fyld’s US-led raise shows the UK is a proving ground, not the prize
London-founded Fyld has raised $41m in a round led by a New York investor and announced it from Houston. But its edge was built in British utilities, and that order matters
Record tech startup numbers meet a funding market built for scale
UK founders incorporated more tech companies in 2025 than ever, and venture funding grew for the first time in four years. But the rebound was led by megarounds and AI