Jade raises £450,000 for university agent software
GC Angels led the round for the Manchester company, which Kamila and Dhaval Malavia founded in 2025. Its platform handles the contracts, training and commission of the overseas agents who recruit international students
- Incorporated: 10 July 2025 as The Jade App Limited; Kamila and Dhaval Malavia are its two directors
- Control: the two founders are the only persons with significant control on the Companies House record
- Shares: statements of capital filed at Companies House for allotments on 25 August and 2 September 2026
- Registered office: Bartle House, Oxford Court, Manchester
- Recognition: finalist in The PIEoneer Awards 2026
Jade’s site also lists Falmouth University, the University of Galway and Global College Malta. Its onboarding workflow runs an identity check on each new agent and keeps an audit trail of every approval.
“Having spent almost two decades in international higher education and student recruitment, I saw how difficult it was for institutions to manage agent relationships using fragmented systems.”Kamila Malavia, co-founder and chief executive, Jade
Jade, a Manchester company whose software universities use to manage the overseas agents who recruit their students, has raised £450,000. GC Angels led the round, with Jenson Ventures as co-investor, the company said on 12 November.
Kamila Malavia, chief executive, and Dhaval Malavia founded Jade in 2025. It sells to universities and colleges that recruit international students through agents, who connect prospective students overseas with institutions. An institution uses the platform to train and certify its agents, issue and renew their contracts, manage their commission and see activity across its network.
Institutions in the UK, Ireland, Malta, France, Spain, the US and Canada use the platform, Jade says. The Royal College of Art is among those it works with.
The round pays for more of the product, a larger team and sales outside the UK. Adam Pettit has been appointed commercial director to lead that push. Further due diligence and compliance features for vetting agents are in development.
Sources
- The Jade App, “Manchester EdTech startup The JADE App secures £450k investment to transform how universities manage international recruitment agents”, press release as published by Business Money, 12 November 2026. https://www.business-money.com/announcements/manchester-edtech-startup-the-jade-app-secures-450k-investment-to-transform-how-universities-manage-international-recruitment-agents/
- BusinessCloud, “Manchester EdTech JADE secures £450k from GC Angels”, news article, 12 November 2026. https://businesscloud.co.uk/news/manchester-edtech-jadeapp-secures-450k-from-gc-angels/
- Companies House, The Jade App Limited (16572973), company record, officers and persons with significant control. https://find-and-update.company-information.service.gov.uk/company/16572973
- The Jade App, “For Institutions”, company web page. https://thejadeapp.com/institutions
- The Jade App, home page, company website. https://thejadeapp.com/
- Companies House, The Jade App Limited (16572973), filing history. https://find-and-update.company-information.service.gov.uk/company/16572973/filing-history
