Articles by Editor

Why I left a £275,000 executive role in IT to reimagine go-to-market

Extreme Networks refocuses partner program on predictable rebates and MSPs

Distology Tenable deal signals shift toward value-led distribution

Nebula Global Services ties partner loyalty to ESG outcomes

Broadcom channel chief outlines partner opportunity in private cloud and AI

Pulsant invests £10m in AI-ready data hall in Milton Keynes

Cisco’s Joachim Mason on aligning partner goals with customer outcomes

Pure Storage adds Ambassador tier and solution designations for partners

Dell raises incentives for partners that co-invest in growth

IBM’s Krishna urges partners to start early on enterprise AI

Value-based selling is redefining partner growth in cloud communications
