HubSpot adds ChatGPT Ads campaigns to its CRM in beta
OpenAI’s ad platform can now be run and measured from inside HubSpot, with closed deals traced back to ChatGPT campaigns. Whether UK advertisers can use it is still unclear
- Announced: 16 September 2026
- Status: beta, switched on by a HubSpot super admin
- HubSpot says weekly active users of its ChatGPT connector, launched in 2025, have grown 250%
- TechInformed reports the beta is open in countries where ChatGPT Ads is supported; HubSpot’s own pages don’t list them
Marketing and revenue leaders on HubSpot can treat this as a contained test of a new channel, but only after confirming that UK advertisers are eligible. Before switching on the beta, have the data protection lead review sending conversion data to OpenAI under UK GDPR and check how the consent property is populated. Judge the channel on closed deals, which the attribution now allows, rather than on clicks.
“Putting AI to work shouldn’t require businesses to rebuild the way they work.”Brian Landsman, vice-president, global partnerships, OpenAI
HubSpot said on 16 September that it has built the first customer relationship management (CRM) integration with ChatGPT Ads, so customers can create, budget, launch and report on OpenAI’s ad campaigns from HubSpot’s ads tool. The integration is in beta. HubSpot’s knowledge base says a super admin must opt in, and customers need their own ChatGPT Ads account and application programming interface (API) key.
HubSpot’s case is attribution. Ad clicks are mapped to contacts and deals, so a closed deal can be traced to the ChatGPT campaign that started it, and ChatGPT spend is reported beside the other ad networks HubSpot already connects. TechInformed reports that customers can also send conversion events back to OpenAI, with sharing tied to a consent property on each contact.
The launch comes with an updated HubSpot connector for ChatGPT, which can now run email campaigns, build landing pages for ads and analyze closed-won deals from inside ChatGPT.
HubSpot and OpenAI are also offering an AI Growth Bundle: up to 65% off HubSpot Starter and credits for a year, a buy-one-get-one-free offer on ChatGPT Business seats for a year and a $750 (£566) match on ChatGPT Ads spend for new accounts opened by 30 September. TechInformed reports that the ad match applies only to eligible new US advertisers.
Sources
- HubSpot, “HubSpot and OpenAI deepen partnership to bring AI transformation to every SMB”, company news, 16 September 2026. https://www.hubspot.com/company-news/hubspot-and-openai-deepen-partnership
- HubSpot Knowledge Base, “Connect and manage ChatGPT Ads account in HubSpot”, updated 17 September 2026. https://knowledge.hubspot.com/connect-and-manage-chatgpt-ads-account-in-hubspot
- TechInformed, “HubSpot becomes OpenAI’s first CRM partner for ChatGPT Ads”, 18 September 2026. https://techinformed.com/hubspot-becomes-openais-first-crm-partner-for-chatgpt-ads/
