Category
The Channel
Vendors, distributors and MSPs: partner programs, strategy and the people behind them.

The Brief
Vendor satisfaction among UK and Irish MSPs halves as AI prompts rethink

The Brief
Your.Cloud buys Cloud Geeni in what it calls its fourth UK deal

The Brief
Extreme Networks refocuses partner program on predictable rebates and MSPs

The Brief
Distology Tenable deal signals shift toward value-led distribution

The Brief
Nebula Global Services ties partner loyalty to ESG outcomes

The Brief
Broadcom channel chief outlines partner opportunity in private cloud and AI

The Brief
Pure Storage adds Ambassador tier and solution designations for partners

The Brief
Dell raises incentives for partners that co-invest in growth

The Brief
BCN moves its Microsoft business to Arrow as an indirect reseller
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